Twisting the news – 39th edition

If you are trying to reach millenials, be that to buy your product, engage them, convince them to vote for you, you should see the infographic Goldman Sachs made. This is the largest generation in the US, more numerous than baby boomers and chances are that at a certain point in your life you will have to talk to this generation. They are things we knew more or less: millenials do not like to commit, they prefer access to ownership, they like technology because they grew up with it. I will continue with my usual warning: be ware, not all millenials all born equal and with the same preferences, use the data in order to profile them.

Following the scandal at Volkswagen and the problems with Renault, the EU wants to change its policies that regulate the auto sector for better control.  Remaining in the auto industry, Hyundai, the world’s fifth biggest car manufacturer, reported the lowest profit in 5 years.