Miruna Codeanu

Posts Tagged ‘tech’

Twisting the news – 45th edition

In cappuccino on February 5, 2016 at 12:49 pm

Here’s the season to be jolly. Or not. Depends on what you did last year, depends on the numbers. Let’s take a look at what Daimler did last year: it achieved new records, the sales went up by 12%, the revenue climbed up by 15% while the operating profit was up 36%.  As I mentioned a few days ago when analyzing Renault’s decision to invest in a Chinese manufacturing unit, China is a good market to Daimler and its competitors. Which is only to demonstrate that China, even stagnant, is a better market for luxury goods than for mass consumption. Sales in China were increased by 41%, which is where Daimler’s records are probably based. Daimler was not affected by the emissions scandal at Volkswagen.

Uber became a statement with many startups positioning themselves as “uber for x”. Besides the power of example and an analogy needed when pitching a new idea, Uber is an example of contemporary, a bit avant-garde success. With Uber being valued more than traditional automakers, it makes sense to offer the leader as example. Read the rest of this entry »

Twisting the news – 29th edition

In cappuccino on January 7, 2016 at 6:53 pm
Super-8_Kodak-Launch_Yves-Behar_Filmmaking-Revival-Initiative_Consumer-Electronics-Show_Las-Vegas_2016_dezeen_936_3

source: dezeen.com

I personally believe design can save the world. No, not only beauty, but also coherence. Ikea designing refugee shelters for example. Can design save the world? No, not save it, but make it a better place. Alright, but can it save Kodak? Actually, it looks pretty nice.  Read the rest of this entry »

Twisting the news – 25th edition

In cappuccino on December 17, 2015 at 12:17 pm

Here comes Santa Claus, here comes Santa Claus, but how much oil does his sleigh need?  Of course, the question does not aim to find the right quantity of oil but the cost of such a journey: $45 million.

Hmmm, is China on the verge of a crisis in the auto industry? The Chinese auto industry grew a little after the fall in tax, however, this does not seem sustainable on a long term and this does not regard only Chinese automakers but also international corporations who saw China as the biggest market, including VW who previously halted the investment in a manufacturing facility. Many automakers relied on China for their growth, but China proves to be a fragile market once again. Remaining in the field of automakers, more and more companies are announcing their tests for self driving cars. One of them is Ford and it has a green light to test self driving cars in CaliforniaRead the rest of this entry »

Twisting the news – 17th edition

In cappuccino on November 26, 2015 at 8:07 am

For an age that’s quite nostalgic about the past we are pretty obsessed with the future be it the near future or a farther perspective. So what’s in for the future when it comes to tech? Some C-level execs agreed on the future being shaped by the cloud. The cloud, they claim, is the tech that will most influence our lives, followed by mobile and the Internet of things.

However, some other reports trying to predict the future are suggesting something else: mobility and virtual reality are rising. Of course, mobility is part of the future, don’t believe any of us will go back to using the desktop or being wired, and obviously virtual reality will be the hype of 2016 with the launch of Oculus. The question is: will they stay? We haven’t yet figured a way to make wearables relevant for everyday experience, will we make one for VR?

Benetton-2015112511500648 Read the rest of this entry »

Twisting the news – 10th edition

In cappuccino on November 17, 2015 at 6:41 am

A sketch drawn within a minute becomes an international symbol. You’ve seen it. Adweek has a point. It is about speed. It is about the speed of reaction. Facebook activated  mark as safe in the next hour from the tragedy. In terms of social media marketing, this is what makes a difference: making a decision on the spot, without needing an entire board’s consent.

peace-for-paris-hed-2015 Read the rest of this entry »

Bringing Banking to Social Media

In cappuccino on March 18, 2015 at 9:03 am

facebookbank 2015 : 7 years have passed from the economic crisis of 2008. The millennial generation is rising and becoming the main buyer. Banks have been shattered by the crisis of 2008, not only economically, but also in terms of image. Banks need rehabilitation. Banks needs rebranding and also positioning in front of their new main target: millennials. Will banks make it in the sharing economy, will banks be able to attach strings to a generation that showed they hate them?

I’m a millenial. Most of my friends are millenials and we do not like banks. Sure, we carry and deal with credit cards, but most of us, if given the choice would never consider a loan. Morever, we’re educating ourselves into the sharing economy. Uber wants to make owning a car despicable. Read the rest of this entry »

Facebook’s app new feature

In Uncategorized on September 30, 2014 at 8:41 am

fb_icon_325x325Facebook has been making some changes and some of them went unnoticed, because all attention has been captured by Facebook’s ad network expansion. Mashable writes Facebook ads will follow you around starting now and everyone went a bit hysterical hearing this. Remember what I was saying last week, what’s wrong is irrelevant advertising, not advertising itself, therefore everyone should just have a glass of cold water and relax a bit. However, leaving that aside, Facebook made another major change.

Open links in Facebook app

Until now, if you were using Facebook’s mobile app and you were clicking on a link shared on Facebook, you would be redirected to the online page in a browser of your choice. Read the rest of this entry »

Facebook vs Skype

In Uncategorized on July 29, 2014 at 6:51 am

Facebook’s new messaging app. This is the second time in the last 6 months this news is a headline. This time it seems they’re actually doing it. Here’s the statement Business Insider received from Facebook:

“In the next few days, we’re continuing to notify more people that if they want to send and receive Facebook messages, they’ll need to download the Messenger app. As we’ve said, our goal is to focus development efforts on making Messenger the best mobile messaging experience possible and avoid the confusion of having separate Facebook mobile messaging experiences. Messenger is used by more than 200 million people every month, and we’ll keep working to make it an even more engaging way to connect with people.”

This Facebook step raised my eyebrow from the very beginning. A Facebook spokeswoman affirmed the company’s purpose is to make Messenger the best mobile service for messaging, also avoid confusion that might rise from having the Facebook app do the same thing. May I remind you there’s a third app Facebook owns that does the same thing, quite a popular one. It’s called Whatsapp, and Facebook paid an impressive amount of money and Facebook shares for it. From having 3 apps doing the same thing, Facebook will have 2 apps doing the same thing: online mobile messaging. Read the rest of this entry »

The importance of buying local when going global

In espresso on April 28, 2014 at 6:45 am

Xiaomi is going global, Forbes writes. Xiaomi will be entering 8 new markets: India, Brazil, and Russia as well as Indonesia, Malaysia, Mexico, the Philippines, Thailand, Turkey, and Vietnam.  Forbes says Apple should be afraid. Xiaomi is an Android phone. I believe Samsung, as the largest Android phone manufacturer should be afraid. On this occasion we should also reflect upon the importance of  buying local. 

Xiaomi is one of China’s biggest electronics company. Although, privately owned, we should already be aware of China’s preference for local merchandise. Xiaomi outsold Apple in China last year. “Unless you insist on having a depiction of a piece of fruit on your device, you will go with the Xiaomi offering every time.” Forbes writes. However, I’ve said it before, Apple is not only an electronics company, it is also a trendsetter and lifestyle indicator. It is commonly acknowledged that in developing countries, the status indicator has more significance and people are more likely to spend more in order to own that status indicator. Remember, the case in China when 20.000 students applied for high interest loans in order to purchase Apple products. Yes, that happens in developing countries. From many perspectives, Romania is still a developing country and Romania is a very good market for BMW for example. So, Xiaomi and Apple have a different target. Question is who will expand in whose territory? Clearly, lately Apple has been trying to get some market share from Samsung. Or Will Xiaomi go in the lifestyle area and try to get some of Apple’s market share? 
Read the rest of this entry »

Dear Apple,

In cappuccino on April 23, 2014 at 6:48 am

Yesterday was Earth Day. Apple had a full page ad:Image

Read the rest of this entry »