Miruna Codeanu

Posts Tagged ‘socialmedia’

Twisting the news – 21st edition

In cappuccino on December 9, 2015 at 7:51 am

Culture and business are often something regarded as different, but culture and business should always come together, and this just reminded me how important it is to have a cultural perspective on the business world, even on the Internet of Things. I definitely like the emphasis on how culture translates into marketing and how the Internet of Things could benefit, or not from that. Speaking of IoT, here’s someone who might getting a real glimpse of what is going on right now: a lot of hype but no one really knows what it is. According to this guy we’re getting there but we fear cyber security is not good enough yet.

Best use of IoT in marketing? It might go to Pernord Ricard for its idea to transform bottles into displays. One thing that it could actually do is notify the consumer about its level and automatically order a refill. Quite close to Amazon’s button, but with a wider persepctive.  Read the rest of this entry »

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Twisting the news – 16th edition

In cappuccino on November 25, 2015 at 7:08 am

They say Wednesday is the hardest day of the week, because it’s midweek,  the weekend is yet too far to consider it. So, today I’m beginning with a story, one to restore faith in humanity: a German watch brand is recognizing the impact Medicins Sans Frontieres through a dedicated watch you can buy heretangente_33_msf_raum01

Just two days ago, I was presenting you an analysis saying that post industrialism shouldn’t give up manufacturing, because economic growth cannot happen without manufacture. Here’s what happened in the third quarter in the US: economy grew and manufacturing production too. Also, something else is happening: Read the rest of this entry »

Twisting the news – 14th edition

In cappuccino on November 23, 2015 at 7:23 am
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source: slate.com

We like to believe we live in post industrialism, on our way to post consumerism, but should we go on on this path, should we abandon manufacturing?  Some say that the post industrial economy is a myth, that we should stop abandoning industries, because we cannot solely rely on services. The author claims that there is enough evidence to support the fact that middle class status will decline at the same pace as the fall of manufacturing. I am definitely not a support of heavy industries, but,I kind of agree with this guy: in order to offer services we will also need manufacturing and manufacturing is so much more than just one industry.  Read the rest of this entry »

Twisting the news – 10th edition

In cappuccino on November 17, 2015 at 6:41 am

A sketch drawn within a minute becomes an international symbol. You’ve seen it. Adweek has a point. It is about speed. It is about the speed of reaction. Facebook activated  mark as safe in the next hour from the tragedy. In terms of social media marketing, this is what makes a difference: making a decision on the spot, without needing an entire board’s consent.

peace-for-paris-hed-2015 Read the rest of this entry »

Twisting the news 8th edition

In Uncategorized on October 30, 2015 at 7:29 am

download (1)Good morning. How many times have you looked at the screen of your phone by now? What was the first thing you saw this morning? Whom or what did you have coffee with? I’m guessing the answer for all the above is “my smarphone”. The computer is no longer the center of the universe. The smartphone is, they say the center of the tech universe, but, in fact, the smartphone is the center of the universe, full stop. While only 73% of the American adults own a desktop or a laptop computer, 92% of American adults own a cellphone and they are rapidly and increasingly shifting to smartphones. Read the rest of this entry »

Twisting the news 6th edition

In cappuccino on October 28, 2015 at 7:40 am

Another day in which we’re grateful for the interesting times we live in. Grab a coffee because there’s another interesting day ahead.

W150210_CHAKRAVORTI_COUNTRIESBUILDINGDIGITAL1Talking about the future of the European Union, Greek debt and refugee crisis, we ignore another crisis: the digital crisis. Countries are very uneven when it comes to their digital capabilities, bu the European Union has to build even policies for all its member states. Of the 50 countries studied, only 3 made it to the “stand out” category. Will we make it?

You thought China is the biggest actor in the climate change? Read the rest of this entry »

Twisting the news 3rd edition

In cappuccino on October 13, 2015 at 7:13 am

Amazon Readies Kindle Fire Update to Keep Up With Apple, GoogleSteve Jobs wasn’t the only leader lacking empathy. Amazon’s Jeff Bezos may be even worse, or better. Amazon managed to be on the 828th position out of 907 in terms of environmental, social and governance factors, which is usually hard for a service company. Only that they might be doing something about it: Amazon is reported to survey corporate staffers everyday about their job satisfaction. Amazon needs its reputation, more as a service company than a manufacturer.

In the competition for the next Steve Jobs, we also have Elon Musk, the Iron Man. Probably closer in terms of vision and compulsive obsessive behavior to Jobs, than Bezos, Elon Musk has a vision. Read the rest of this entry »

Twisting the news 2nd edition

In cappuccino on October 12, 2015 at 6:31 am

Extra-sweeten your coffee, it’s Monday morning, you’ll need that extra energy, let’s see.

644518_482964478391235_1344225470_nTake is as Monday morning inspirational story of what one can achieve. You probably like it or your friends like it and you’ve seen it from them: “I f**king live science” Facebook page is a social media phenomenon with more 22 million fans. Elise Andrew, who founded the page on her own and is the sole contributor publicly admitted her mental health issues, saying the internet is there to remind her that some people are much worse.

Turkey banned media coverage of suicide bombing in the Turkish capital of Ankara. That comes in addition to the already existing Youtube, Twitter and Facebook ban.  Read the rest of this entry »

Twisting the news – 1st edition

In Uncategorized on October 9, 2015 at 6:30 am

After a medium term affair with paper.li, I’ve decided I’m moving the news to my blog. So, every working day of the week I’ll be sharing a few headlines and some thoughts on them. It is usually mostly business and marketing but there will also be a bonus of coolhunting, trend watching and awesome stories. Take a mug of coffee and be amazed by the world we live in.

facebook-is-your-new-local-newspaperFacebook makes a better newsfeed for a slower internet connection. Well, it should, because remember, internet.org comes with Facebook, which should also work with a slower internet connection. Not only that its next billion does not use the same advanced technology as its first billion but, Read the rest of this entry »

The Infrastructure will be online

In cappuccino on October 7, 2015 at 6:30 am

downloadChina is a bubble. No, China is actually the world bank now. No, China is stagnating. No, China is becoming the world’s leading economy. Arguments on whether China is or will be the dominant economy. Long before China was even the topic for this discussion, one could see the course of action: China was to become an important economy, while the next developing countries would be African. I’m still willing to make this bet. I know about that hypothesis in which India will be the next boom, but I see Africa as being more dynamic, and I see both China and the US cooperating into creating Africa as the next market. Let’s move on to our topic today: Facebook will deliver internet access to sub Saharan Africa.  Read the rest of this entry »