Culture and business are often something regarded as different, but culture and business should always come together, and this just reminded me how important it is to have a cultural perspective on the business world, even on the Internet of Things. I definitely like the emphasis on how culture translates into marketing and how the Internet of Things could benefit, or not from that. Speaking of IoT, here’s someone who might getting a real glimpse of what is going on right now: a lot of hype but no one really knows what it is. According to this guy we’re getting there but we fear cyber security is not good enough yet.
Best use of IoT in marketing? It might go to Pernord Ricard for its idea to transform bottles into displays. One thing that it could actually do is notify the consumer about its level and automatically order a refill. Quite close to Amazon’s button, but with a wider persepctive. Read the rest of this entry »