In cappuccino on December 7, 2015 at 8:36 am
I have a strong belief that the future belongs to companies that understand and apply excellent customer care in order to achieve extraordinary customer satisfaction. Harvard Business Review is also eyeing this problem and trying to find an answer for what separates an ordinary client from the best customer: an emotional connection. When a customer is satisfied, the customer builds an emotional connection with that brand, placing it higher in its preferences. Customer care is vital.
For a long time now I’ve been talking about how companies are the ones driving change in modern societies. Read the rest of this entry »
In cappuccino on November 20, 2015 at 8:10 am
Volkswagen, Volkswagen, yes, I’m talking dirty to you in the morning. They’ve decided to halt investment in China amid the emissions scandal . We do not know why. China is VW’s biggest market, but the investment was still being evaluated. We do not know if VW is being cautious and playing safe or if their sales were actually affected by the scandal. However, a report published last week stated that the Volkswagen scandal managed to push the brakes for the European Market. And while speaking dirty, here’s what the marketing from VW looks like:
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In cappuccino on February 4, 2015 at 9:03 am
Big companies are having a rough time: Coca Cola, Mc Donald’s and many others are trying to adapt to a new consumer. After launching Green Cola, Coca Cola announces they will be selling a new protein packed milk. In 2013 I was writing about Coca Cola becoming the latest devil, after tobacco. In 2014, Coca Cola made some major investments in tea companies. At the beginning of 2015, Coca Cola advertises the new milk as lactose free and packed with protein. “I hope it’s Coke’s next billion-dollar brand,” says Fairlife CEO Steve Jones. Read the rest of this entry »
In Uncategorized on June 3, 2014 at 5:55 am
Yesterday Apple held an event which will make Apple subject of the day for most business magazines today. They announced iOS and OS X updates introducing new services. Top news: Siri now has +22 languages, you can now pair your iPhone with your smart home devices, iCloud also got a serious makeover to target its biggest competitor, Dropbox. Tim Cook made a serious affirmation, summarized as: we are dominating the mobile market. Of course, the Apple – Android/Samsung debate is a neverending redundant one so I will not even begin to discuss it. There’s something else we need to talk about: the widespread idea that Apple should release low cost hardware. I’ve said it before, guys you’re wrong.
Apple should not, under any circumstances release low cost hardware. Not Apple. I’ve said it before, Apple shouldn’t go to China, Apple shouldn’t sell cheap smartphones and I was kind of happy to see Apple is becoming a lifestyle company. Take Apple as the Jimmy Choos of technology, as a friend of mine once said, and think of cheap Choos. Read the rest of this entry »
In cappuccino on May 15, 2014 at 7:13 am
(source: The Verge)
Acer, Apple, BlackBerry, Foxconn/Hon Hai, Google, LG, Microsoft, Qualcomm, Samsung, Sony, and Toshiba, they are all involved in building smart watches. This is how wiki defines the smartwatch: “smartwatch or smart watch, is a computerized wristwatch with functionality that is enhanced beyond timekeeping, and is often comparable to a personal digital assistant (PDA) device. While early models can perform basic tasks, such as calculations, translations, and game-playing, modern smartwatches are effectively wearable computers. Many smartwatches run mobile apps, while a smaller number of models run a mobile operating system and function as portable media players, offering playback of FM radio, audio, and video files to the user via a Bluetooth headset. Some smartphone models, (also called watch phones) feature full mobile phone capability, and can make or answer phone calls” . This is probably one piece of tech that lacks the biggest player: Apple. Although it previously announced its intention to launch a smartwatch, Apple seems to have dropped its plans on the iwatch, which cannot be named iwatch as it is a Swatch trademark.
I was reading a review about Samsung’s Gear 2 this morning and it basically said it does everything. How come they are not really, really successful? How come their strategy doesn’t work? Read the rest of this entry »
In cappuccino on May 12, 2014 at 7:27 am
One of the biggest markets in the world, one of the oldest, most profitable: cosmetics and personal care products. Yet, I can see a trend shaping up. Along with the self-acceptance, also comes a hate-speech targeted at cosmetics companies. Some of the most famous: “If tomorrow, women woke up and decided they really liked their bodies, just think how many industries would go out of business.“ (Gail Dines). I’ve seen this shared by many of my friends, acquaintances and I feel it around me. It happens in the interactions with my friends: in public it would seem cosmetics are not a major interest, but in a one-to-one talk it’s about skincare and skin problems. We’ve also seen Dove’s “Real Beauty” strategy. However, I believe Dove’s strategy is part of a new trend in advertising I named antivertising.
Who is Gail Dines? “Gail Dines is a feminist anti-pornography activist, author, professor and lecturer.” ( Wikipedia) You can see Gail Dines in the photo. I see lipstick on Gail’s lips. And blush. And probably foundation, and probably eyeliner. Moreover, Gail Dines probably used a face cream, maybe concealer. Gail Dines probably uses an anti-aging cream. Gail Dines probably removes her make up. And I could endlessly go on with my assumptions but I will not. Read the rest of this entry »