It is the morning after the Super Bowl, and chances are we will not be discussing any other issue today: but the business of Super Bowl, the future of Super Bowl, marketing and advertising at the Super Bowl. Here’s an interesting chart to begin with, changes in the US population:
Posts Tagged ‘advertising’
As many western companies rely on the Chinese market for growth and many others have Chinese shareholders, an important part of the world relies on the Chinese economy, therefore what happens in China is important for all of us. Here‘s an interesting analysis of what is going on right now in China, mainly deconstructed some exaggerations present in the media these days.
Other voices claim we are closer to recession and it is all linked to China, again. As stated in the above mentioned analysis, there is a lot of exaggeration around the Chinese economy, but the simple fact that all our studies revolve around China should be an indicator of China’s importance in the world economy. The number of opinions on the matter simply makes my head spin, however, I’ll try to express my opinion: China has been playing a huge role on the world economy since 2008 and for a while it seemed to be the leading economy, not the second one. Still, much of the data available on China is shadowy, as China reports are still massively state controlled and so is the media. Read the rest of this entry »
It’s Friday again so I’m just going to try and give less business and more leisure, maybe some inspiration for the weekend ahead.
The Smartphone market is booming: more than 1.4 billion smartphones were shipped last year, Xiaomi became 4th largest smartphone manufacturer. This is probably the source of all hysteria around Apple’s number. We should all remember that next billion people to go online will not afford Apple and unless Apple will not release a product targeting those markets, the numbers should not worry anyone.
It’s the season for yearly reports, and Amazon also released theirs. Amazon is not doing so well, as its shares dropped after the report was released, even though sales went up by 22%, just because the company missed the expectations. I’m sorry, but did anyone meet the expectations? Besides some online companies, exceeding the expectations- yes I am making a point here about the future. Read the rest of this entry »
I am an online enthusiast, I’ve always been and there is no way I can hide it. I’ve endorsed online advertising since its early days and while I knew mobile and social media will reshape our existence, I couldn’t have guessed how much we were going to rely on all these. I was saying that nothing is dramatically changing, that we are just moving our society into e-society and adapting on the way: the teenager, the young, the medium aged, the old, they came to terms with e-society. For example, an elderly person, 83 years old, whose name happens to be Donald Rumsfeld, is building an app: Churchill’s Solitaire. I find the news exciting, but not shocking, which means elderly people have been around the online world for a while now.
Although I am an advocate of e-society, we still need physical worlds to host our bodies and be the mis-en-place for our social interaction, and it seems that Renaissance Florence was better at it than nowadays Silicon Valley. Read the rest of this entry »
Let’s skip the fact that it’s Monday again, let’s go directly to the news: what happened during the weekend, which are the announcements and predictions for this week. It looks like we’re finally accepting that we’re back on track and we stopped summarizing what happened last year and finally moving on, eager or less eager to see what awaits in 2016.
It is the widespread general opinion that Uber belongs to a niche of tech aware millenials but it now seems that Uber is becoming mainstream, being more popular than taxis even among businessmen. Read the rest of this entry »
Some time ago, I was discussing the importance of Facebook investment in Oculus Rift, I was saying, yes, sure, augmented reality is relevant to video games, advertising, retail but also of great importance in virtual dialogue, be that a conference, a grup or just a talk with a friend, and Facebook is the owner of two of the most relevant IM apps on the market: Messenger and Whatsapp and also the biggest social network ever created. However, until Oculus becomes widely available, here’s what Microsoft is doing: Microsoft is investing in a project called RoomAlive which scans each individual sitting in each room and projects the image into the other room, as if they were there speaking face to face. The project sounds a little more complicated and unachievable than what Facebook could do with Oculus. Read the rest of this entry »