Miruna Codeanu

Posts Tagged ‘Super Bowl’

Twisting the news – 47th edition

In cappuccino on February 9, 2016 at 5:51 am

Let’s talk about China, let’s not stop talking about China, because it’s about the economy, you occidental. China became the world’s second largest economy, but world’s biggest market for many western businesses and that is why we are going to keep the hype around China. For example, being the world’s largest car market, China can fuel rapid adoption of electric cars throughout the world and make the technology more affordable. I dare make a bet: let Tesla manufacture in China and in one year you are going to see a Chinese rival. For the record, Elon Musk was considering a manufacturing plant in China in 2014.  Do not only see this matter as one sided, as the Chinese are lacking creativity and the ability to invent something, it is part of their culture to take the prototype and make it perfect. However, look at the matter from another angle, it also means liberalization and affordability for that certain good.

And obviously, Happy Chinese New Year! May the Monkey be with you. Read the rest of this entry »


Twisting the news – 46th edition

In cappuccino on February 8, 2016 at 8:00 am

It is the morning after the Super Bowl, and chances are we will not be discussing any other issue today: but the business of Super Bowl, the future of Super Bowl, marketing and advertising at the Super Bowl. Here’s an interesting chart to begin with, changes in the US population:


source: census.gov

The people at PSFK are imagining the 54th edition for the Super Bowl. Just 4 years away, Read the rest of this entry »

Twisting the news – 45th edition

In cappuccino on February 5, 2016 at 12:49 pm

Here’s the season to be jolly. Or not. Depends on what you did last year, depends on the numbers. Let’s take a look at what Daimler did last year: it achieved new records, the sales went up by 12%, the revenue climbed up by 15% while the operating profit was up 36%.  As I mentioned a few days ago when analyzing Renault’s decision to invest in a Chinese manufacturing unit, China is a good market to Daimler and its competitors. Which is only to demonstrate that China, even stagnant, is a better market for luxury goods than for mass consumption. Sales in China were increased by 41%, which is where Daimler’s records are probably based. Daimler was not affected by the emissions scandal at Volkswagen.

Uber became a statement with many startups positioning themselves as “uber for x”. Besides the power of example and an analogy needed when pitching a new idea, Uber is an example of contemporary, a bit avant-garde success. With Uber being valued more than traditional automakers, it makes sense to offer the leader as example. Read the rest of this entry »

Twisting the news – 42nd edition

In cappuccino on February 1, 2016 at 9:09 am

As many western companies rely on the Chinese market for growth and many others have Chinese shareholders, an important part of the world relies on the Chinese economy, therefore what happens in China is important for all of us. Here‘s an interesting analysis of what is going on right now in China, mainly deconstructed some exaggerations present in the media these days.

Other voices claim we are closer to recession and it is all linked to China, again. As stated in the above mentioned analysis, there is a lot of exaggeration around the Chinese economy, but the simple fact that all our studies revolve around China should be an indicator of China’s importance in the world economy. The number of opinions on the matter simply makes my head spin, however, I’ll try to express my opinion: China has been playing a huge role on the world economy since 2008 and for a while it seemed to be the leading economy, not the second one. Still, much of the data available on China is shadowy, as China reports are still massively state controlled and so is the media. Read the rest of this entry »

Twisting the news – 39th edition

In cappuccino on January 27, 2016 at 9:19 am

If you are trying to reach millenials, be that to buy your product, engage them, convince them to vote for you, you should see the infographic Goldman Sachs made. This is the largest generation in the US, more numerous than baby boomers and chances are that at a certain point in your life you will have to talk to this generation. They are things we knew more or less: millenials do not like to commit, they prefer access to ownership, they like technology because they grew up with it. I will continue with my usual warning: be ware, not all millenials all born equal and with the same preferences, use the data in order to profile them.

Following the scandal at Volkswagen and the problems with Renault, the EU wants to change its policies that regulate the auto sector for better control.  Remaining in the auto industry, Hyundai, the world’s fifth biggest car manufacturer, reported the lowest profit in 5 years.  Read the rest of this entry »

Apple shares will continue dropping

In espresso on February 4, 2013 at 6:22 am

Apple will continue losing market share and Apple shares will continue dropping.

Here’s a chart from Business Insider. This chart will basically tell us that Apple’s latest growth was driven by the ipad.










Only that there are some new kids on the block on the tablet market and Apple drops beyond 50%.

Market share 4Q 2011 1Q 2012 2Q 2012 3Q 2012 4Q 2012
Apple 51.6% 67.8% 68.2% 46.6% 43.6%
Samsung 7.3% 6.9% 9.6% 15.1% 15.1%
Amazon 15.9% 4.1% 5.0% 8.3% 11.5%
ASUS 2.0% NA 3.4% 7.8% 5.8%
Barnes & Noble 4.6% NA NA 0.7% 1.9%
Acer NA NA 1.5% NA NA
Other 18.5% 21.2% 12.3% 21.6% 22.0%
Total 100.0% 100.0% 100.0% 100.0% 100.0%

Source: IDC

Read the rest of this entry »

Spatiile publicitare Super Bowl 2012 si lumea

In ca'n viata on November 23, 2011 at 7:25 am

Voi stiti povesti despre criza aia mare? Eu stiu povesti despre criza aia mare din Romania. Criza aia cand se cumpara sacul de faina cu sacul de bani. De multe nu era faina, erau cereale. Dar atunci era vremea in care dintr-un sac de grau scoteai jumatate de sac de faina. Astazi traim vremea in care dintr-un sac de grau scoti doi saci de faina. Criza alimentara reala nu ne paste la colt pentru ca alimentatia poate fi inlocuita.

Prezenti la Super Bowl

Tocmai am aflat cine a cumparat spatiu publicitar in timpul Super Bowl 2012. Companiile cumparatoare de spatiu in Adage: InBev, Audi of America, Best Buy, Cars.com, Century 21, Coca Cola, General Motors, GoDaddy, Hyundai, PepsiCo, Toyota, Volkswagen. Cum stau eu si ma uit mai mult in gol la cafea ma gandesc la un pattern al cumparatorilor de spatiu publicitar. Criza ar fi trebuit sa le dea un anumit comportament. Domenii: bauturi, masini, retail, imobilare si cam atat. Corporatii? Da! Audienta Superbowl e targetul lor. De inteles. Read the rest of this entry »