Miruna Codeanu

Posts Tagged ‘marketing’

Twisting the news – 46th edition

In cappuccino on February 8, 2016 at 8:00 am

It is the morning after the Super Bowl, and chances are we will not be discussing any other issue today: but the business of Super Bowl, the future of Super Bowl, marketing and advertising at the Super Bowl. Here’s an interesting chart to begin with, changes in the US population:


source: census.gov

The people at PSFK are imagining the 54th edition for the Super Bowl. Just 4 years away, Read the rest of this entry »


Twisting the news – 45th edition

In cappuccino on February 5, 2016 at 12:49 pm

Here’s the season to be jolly. Or not. Depends on what you did last year, depends on the numbers. Let’s take a look at what Daimler did last year: it achieved new records, the sales went up by 12%, the revenue climbed up by 15% while the operating profit was up 36%.  As I mentioned a few days ago when analyzing Renault’s decision to invest in a Chinese manufacturing unit, China is a good market to Daimler and its competitors. Which is only to demonstrate that China, even stagnant, is a better market for luxury goods than for mass consumption. Sales in China were increased by 41%, which is where Daimler’s records are probably based. Daimler was not affected by the emissions scandal at Volkswagen.

Uber became a statement with many startups positioning themselves as “uber for x”. Besides the power of example and an analogy needed when pitching a new idea, Uber is an example of contemporary, a bit avant-garde success. With Uber being valued more than traditional automakers, it makes sense to offer the leader as example. Read the rest of this entry »

Twisting the news – 42nd edition

In cappuccino on February 1, 2016 at 9:09 am

As many western companies rely on the Chinese market for growth and many others have Chinese shareholders, an important part of the world relies on the Chinese economy, therefore what happens in China is important for all of us. Here‘s an interesting analysis of what is going on right now in China, mainly deconstructed some exaggerations present in the media these days.

Other voices claim we are closer to recession and it is all linked to China, again. As stated in the above mentioned analysis, there is a lot of exaggeration around the Chinese economy, but the simple fact that all our studies revolve around China should be an indicator of China’s importance in the world economy. The number of opinions on the matter simply makes my head spin, however, I’ll try to express my opinion: China has been playing a huge role on the world economy since 2008 and for a while it seemed to be the leading economy, not the second one. Still, much of the data available on China is shadowy, as China reports are still massively state controlled and so is the media. Read the rest of this entry »

Twisting the news – 41st edition

In cappuccino on January 29, 2016 at 3:36 pm

It’s Friday again so I’m just going to try and give less business and more leisure, maybe some inspiration for the weekend ahead.

The Smartphone market is booming: more than 1.4 billion smartphones were shipped last year, Xiaomi became 4th largest smartphone manufacturer. This is probably the source of all hysteria around Apple’s number. We should all remember that next billion people to go online will not afford Apple and unless Apple will not release a product targeting those markets, the numbers should not worry anyone.

It’s the season for yearly reports, and Amazon also released theirs. Amazon is not doing so well, as its shares dropped after the report was released, even though sales went up by 22%, just because the company missed the expectations. I’m sorry, but did anyone meet the expectations? Besides some online companies, exceeding the expectations-  yes I am making a point here about the future. Read the rest of this entry »

Twisting the news – 38th edition

In cappuccino on January 26, 2016 at 8:15 am

I am an online enthusiast, I’ve always been and there is no way I can hide it. I’ve endorsed online advertising since its early days and while I knew mobile and social media will reshape our existence, I couldn’t have guessed how much we were going to rely on all these. I was saying that nothing is dramatically changing, that we are just moving our society into e-society and adapting on the way: the teenager, the young, the medium aged, the old, they came to terms with e-society. For example, an elderly person, 83 years old, whose name happens to be Donald Rumsfeld, is building an app: Churchill’s Solitaire.  I find the news exciting, but not shocking, which means elderly people have been around the online world for a while now.

Although I am an advocate of e-society, we still need physical worlds to host our bodies and be the mis-en-place for our social interaction, and it seems that Renaissance Florence was better at it than nowadays Silicon Valley. Read the rest of this entry »

Twisting the news – 37th edition

In cappuccino on January 25, 2016 at 5:48 pm

Let’s skip the fact that it’s Monday again, let’s go directly to the news: what happened during the weekend, which are the announcements and predictions for this week. It looks like we’re finally accepting that we’re back on track and we stopped summarizing what happened last year and finally moving on, eager or less eager to see what awaits in 2016.

GM-Maven-Car-Sharing-626x417It is the widespread general opinion that Uber belongs to a niche of tech aware millenials but it now seems that Uber is becoming mainstream, being more popular than taxis even among businessmen. Read the rest of this entry »

Twisting the news – 36th edition

In cappuccino on January 21, 2016 at 7:50 pm

Some time ago, I was discussing the importance of Facebook investment in Oculus Rift, I was saying, yes, sure, augmented reality is relevant to video games, advertising, retail but also of great importance in virtual dialogue, be that a conference, a grup or just a talk with a friend, and Facebook is the owner of two of the most relevant IM apps on the market: Messenger and Whatsapp and also the biggest social network ever created. However, until Oculus becomes widely available, here’s what Microsoft is doing: Microsoft is investing in a project called RoomAlive which scans each individual sitting in each room and projects the image into the other room, as if they were there speaking face to face. The project sounds a little more complicated and unachievable than what Facebook could do with Oculus. Read the rest of this entry »

Twisting the news – 35th edition

In cappuccino on January 20, 2016 at 9:18 am

Automation again. Because automation no longer means only machinery replacing hard, physical work,  the white collars will also be affected, but it’s artificial intelligence that will affect their jobs.  Yes, as discussed yesterday, the first affected will be the blue collars, but the next ones will be even white collars. Obviously, the demand for jobs will increase while for others will decrease, as it has in the past.

Not only there is a market for self driving cars, but also a plan, as the US Department of Transportation has a $4 billion plan to reduce the number of cars accidents on American roads by increasing the number of self driving cars. The same article says Elon Musk recently stated that driving is too dangerous for humans and it will outlawed soon. With all due respect, dear Elon, meet the most loved in the world in 2015: BMW. Their slogan? The ultimate driving machine, recently changed from Sheer Driving Pleasure. It is only recently that humans have lost the pleasure in driving, but for some time it has been about pleasure and 90% of the branding in the auto industry is about escapism, pleasure, speed, adrenaline rush. I honestly hope you are wrong Elon Musk, although, rationally speaking, driving will become luxury, as the insurances for cars with human drivers will also become more expensive. Read the rest of this entry »

Twisting the news – 34th edition

In cappuccino on January 19, 2016 at 8:22 am

source: economist.com

Time definitely flies. I do not know about how much fun the Arab states are having but these days we realise 5 years have passed from the Arab Spring. The Economist publishes an interesting analysis of what happened to those states. In some countries the revolution succeeded in some others it failed, in others it partially succeeded and some others are at civil war right now. There are some thing I do not agree with and some thing I must add: there is a more complex background and context to Sudan than the Arab Spring, should we be talking about South Sudan and Sudan.

Audience, meet meatvertising, a shift in Arby’s identity that I personally find a little too much:  Read the rest of this entry »

Twisting the news – 33rd edition

In cappuccino on January 18, 2016 at 8:37 pm

Robots, automation, artificial intelligence, are you afraid for your job? We’ve been concerned for some time now that a robot might steal our job, but not every job is endangered, Industry Week claims. However, it would seem that most threatened are the usually vulnerable ones, but not in the next 5 years.

Walmart has been declining for some years now. What happened to America’s biggest retailer? Not so long ago Walmart was the biggest employer in the US, but then, something happened and Walmart started declining and never managed to get back on track. Here’s an analysis of the reasons that led to Walmart’s decline. A summary: the world as we know it is changing, the American suburbia is dying, despite high rates of unemployment, cheap workforce is hard to find and not lastly, the Walmart’s business model with absurdly high pressure on providers is coming to an end. Read the rest of this entry »