Miruna Codeanu

Posts Tagged ‘online’

Twisting the news – 47th edition

In cappuccino on February 9, 2016 at 5:51 am

Let’s talk about China, let’s not stop talking about China, because it’s about the economy, you occidental. China became the world’s second largest economy, but world’s biggest market for many western businesses and that is why we are going to keep the hype around China. For example, being the world’s largest car market, China can fuel rapid adoption of electric cars throughout the world and make the technology more affordable. I dare make a bet: let Tesla manufacture in China and in one year you are going to see a Chinese rival. For the record, Elon Musk was considering a manufacturing plant in China in 2014.  Do not only see this matter as one sided, as the Chinese are lacking creativity and the ability to invent something, it is part of their culture to take the prototype and make it perfect. However, look at the matter from another angle, it also means liberalization and affordability for that certain good.

And obviously, Happy Chinese New Year! May the Monkey be with you. Read the rest of this entry »

Advertisements

Twisting the news – 40th edition

In cappuccino on January 28, 2016 at 12:42 pm

We should all accept that disruption is a thing, a big thing, be that a too much hyped word or a concept with real implications for our lives. However, it is present in our lives and it is lowering our change resistance. If you are a disruption enthusiast, take 5 minutes to read this, but actually, I read it already and I can tell you: stop worrying whether you are disruptive enough and or whether you play by the rules of now-traditional-disruption. Disruption does not play by the rules, and if you are running a big company, dinosaurs as I call them, try to make them dance by the new rules. In this manner of thought, I believe GM is doing a great job joining the sharing economy and launching Maven.

Everybody is going insane that Apple missed its unit target. I am not an Apple fan, but please do remember that Apple just reported record profit for the last quarter. Selling many units was never the business model for Apple and with huge margins, quantity is not the future for Apple. I’ve seen a number of voices who claim that Apple’s wow days are gone, Read the rest of this entry »

Twisting the news – 38th edition

In cappuccino on January 26, 2016 at 8:15 am

I am an online enthusiast, I’ve always been and there is no way I can hide it. I’ve endorsed online advertising since its early days and while I knew mobile and social media will reshape our existence, I couldn’t have guessed how much we were going to rely on all these. I was saying that nothing is dramatically changing, that we are just moving our society into e-society and adapting on the way: the teenager, the young, the medium aged, the old, they came to terms with e-society. For example, an elderly person, 83 years old, whose name happens to be Donald Rumsfeld, is building an app: Churchill’s Solitaire.  I find the news exciting, but not shocking, which means elderly people have been around the online world for a while now.

Although I am an advocate of e-society, we still need physical worlds to host our bodies and be the mis-en-place for our social interaction, and it seems that Renaissance Florence was better at it than nowadays Silicon Valley. Read the rest of this entry »

Twisting the news – 11th edition

In cappuccino on November 18, 2015 at 6:55 am

There’s been plenty of silence about the Volkswagen scandal lately. So, what happened? An analysis claims VW might have put brakes on the European Market, as October marks a break in the ascending trend.

I was actually wondering when this will happen: a car vending machine. It obviously comes from an online retailer that now allows their customers enjoy this experience. It looks kind of amazing:

Read the rest of this entry »

Twisting the news – 10th edition

In cappuccino on November 17, 2015 at 6:41 am

A sketch drawn within a minute becomes an international symbol. You’ve seen it. Adweek has a point. It is about speed. It is about the speed of reaction. Facebook activated  mark as safe in the next hour from the tragedy. In terms of social media marketing, this is what makes a difference: making a decision on the spot, without needing an entire board’s consent.

peace-for-paris-hed-2015 Read the rest of this entry »

Twisting the news 8th edition

In Uncategorized on October 30, 2015 at 7:29 am

download (1)Good morning. How many times have you looked at the screen of your phone by now? What was the first thing you saw this morning? Whom or what did you have coffee with? I’m guessing the answer for all the above is “my smarphone”. The computer is no longer the center of the universe. The smartphone is, they say the center of the tech universe, but, in fact, the smartphone is the center of the universe, full stop. While only 73% of the American adults own a desktop or a laptop computer, 92% of American adults own a cellphone and they are rapidly and increasingly shifting to smartphones. Read the rest of this entry »

Twisting the news 7th edition

In Uncategorized on October 29, 2015 at 7:40 am

Rise and shine, another interesting day.

sharingeconomy900x4002I remember an old claim of mine: everything is about perspective, and about the way we look at things. All we have to do is stand up and sit down in order to change the way we see things. Caught up with the buzz around the sharing economy, we forgot to look at it from a different perspective: monopoly. The sharing economy doesn’t have to be about monopolies says The Atlantic and I’m feeling like Newton must have felt when the apple hit his head. In the traditional market economy monopoly is outrageous, but in the sharing economy we embrace it. Uber, airbnb they are competing with actors that are competing with some other actors in their own segment, but they are not competing against others in the same market segment. Have you heard of any real competition for uber or aibnb?  Read the rest of this entry »

Bringing Banking to Social Media

In cappuccino on March 18, 2015 at 9:03 am

facebookbank 2015 : 7 years have passed from the economic crisis of 2008. The millennial generation is rising and becoming the main buyer. Banks have been shattered by the crisis of 2008, not only economically, but also in terms of image. Banks need rehabilitation. Banks needs rebranding and also positioning in front of their new main target: millennials. Will banks make it in the sharing economy, will banks be able to attach strings to a generation that showed they hate them?

I’m a millenial. Most of my friends are millenials and we do not like banks. Sure, we carry and deal with credit cards, but most of us, if given the choice would never consider a loan. Morever, we’re educating ourselves into the sharing economy. Uber wants to make owning a car despicable. Read the rest of this entry »

Facebook’s app new feature

In Uncategorized on September 30, 2014 at 8:41 am

fb_icon_325x325Facebook has been making some changes and some of them went unnoticed, because all attention has been captured by Facebook’s ad network expansion. Mashable writes Facebook ads will follow you around starting now and everyone went a bit hysterical hearing this. Remember what I was saying last week, what’s wrong is irrelevant advertising, not advertising itself, therefore everyone should just have a glass of cold water and relax a bit. However, leaving that aside, Facebook made another major change.

Open links in Facebook app

Until now, if you were using Facebook’s mobile app and you were clicking on a link shared on Facebook, you would be redirected to the online page in a browser of your choice. Read the rest of this entry »

Facebook vs Skype

In Uncategorized on July 29, 2014 at 6:51 am

Facebook’s new messaging app. This is the second time in the last 6 months this news is a headline. This time it seems they’re actually doing it. Here’s the statement Business Insider received from Facebook:

“In the next few days, we’re continuing to notify more people that if they want to send and receive Facebook messages, they’ll need to download the Messenger app. As we’ve said, our goal is to focus development efforts on making Messenger the best mobile messaging experience possible and avoid the confusion of having separate Facebook mobile messaging experiences. Messenger is used by more than 200 million people every month, and we’ll keep working to make it an even more engaging way to connect with people.”

This Facebook step raised my eyebrow from the very beginning. A Facebook spokeswoman affirmed the company’s purpose is to make Messenger the best mobile service for messaging, also avoid confusion that might rise from having the Facebook app do the same thing. May I remind you there’s a third app Facebook owns that does the same thing, quite a popular one. It’s called Whatsapp, and Facebook paid an impressive amount of money and Facebook shares for it. From having 3 apps doing the same thing, Facebook will have 2 apps doing the same thing: online mobile messaging. Read the rest of this entry »