Miruna Codeanu

Posts Tagged ‘google +’

Twisting the news – 47th edition

In cappuccino on February 9, 2016 at 5:51 am

Let’s talk about China, let’s not stop talking about China, because it’s about the economy, you occidental. China became the world’s second largest economy, but world’s biggest market for many western businesses and that is why we are going to keep the hype around China. For example, being the world’s largest car market, China can fuel rapid adoption of electric cars throughout the world and make the technology more affordable. I dare make a bet: let Tesla manufacture in China and in one year you are going to see a Chinese rival. For the record, Elon Musk was considering a manufacturing plant in China in 2014.  Do not only see this matter as one sided, as the Chinese are lacking creativity and the ability to invent something, it is part of their culture to take the prototype and make it perfect. However, look at the matter from another angle, it also means liberalization and affordability for that certain good.

And obviously, Happy Chinese New Year! May the Monkey be with you. Read the rest of this entry »


Twisting the news – 43rd edition

In cappuccino on February 3, 2016 at 8:11 am

Renault opens a Chinese factory. It is for business moves like this I say we will be quite affected by an economic crisis in China. Renault’s facility is a joint venture with Chinese auto maker Dongfeng, as Renault is one of the last big names in the industry to enter the Chinese market. I’m not sure whether this is the best investment Renault could make, not only considering the situation in China, but also keeping in mind that the Chinese usually get the know how from foreign companies and later on they build it themselves and become one of the market leaders. I’ve probably said it before that I do not believe China, as it is today, quite state controlled, to be the best market for mass products, but I do believe China to be a very good market but luxury products, niche products that scream “made in Europe”. I believe China is a better opportunity for BMW-Audi-Mercedes than for Renault.

Cybersecurity is probably the main problem standing in our way with going furher with the Internet of Things and interconnectivity. However, Read the rest of this entry »

Twisting the news – 38th edition

In cappuccino on January 26, 2016 at 8:15 am

I am an online enthusiast, I’ve always been and there is no way I can hide it. I’ve endorsed online advertising since its early days and while I knew mobile and social media will reshape our existence, I couldn’t have guessed how much we were going to rely on all these. I was saying that nothing is dramatically changing, that we are just moving our society into e-society and adapting on the way: the teenager, the young, the medium aged, the old, they came to terms with e-society. For example, an elderly person, 83 years old, whose name happens to be Donald Rumsfeld, is building an app: Churchill’s Solitaire.  I find the news exciting, but not shocking, which means elderly people have been around the online world for a while now.

Although I am an advocate of e-society, we still need physical worlds to host our bodies and be the mis-en-place for our social interaction, and it seems that Renaissance Florence was better at it than nowadays Silicon Valley. Read the rest of this entry »

Twisting the news – 36th edition

In cappuccino on January 21, 2016 at 7:50 pm

Some time ago, I was discussing the importance of Facebook investment in Oculus Rift, I was saying, yes, sure, augmented reality is relevant to video games, advertising, retail but also of great importance in virtual dialogue, be that a conference, a grup or just a talk with a friend, and Facebook is the owner of two of the most relevant IM apps on the market: Messenger and Whatsapp and also the biggest social network ever created. However, until Oculus becomes widely available, here’s what Microsoft is doing: Microsoft is investing in a project called RoomAlive which scans each individual sitting in each room and projects the image into the other room, as if they were there speaking face to face. The project sounds a little more complicated and unachievable than what Facebook could do with Oculus. Read the rest of this entry »

Twisting the news – 35th edition

In cappuccino on January 20, 2016 at 9:18 am

Automation again. Because automation no longer means only machinery replacing hard, physical work,  the white collars will also be affected, but it’s artificial intelligence that will affect their jobs.  Yes, as discussed yesterday, the first affected will be the blue collars, but the next ones will be even white collars. Obviously, the demand for jobs will increase while for others will decrease, as it has in the past.

Not only there is a market for self driving cars, but also a plan, as the US Department of Transportation has a $4 billion plan to reduce the number of cars accidents on American roads by increasing the number of self driving cars. The same article says Elon Musk recently stated that driving is too dangerous for humans and it will outlawed soon. With all due respect, dear Elon, meet the most loved in the world in 2015: BMW. Their slogan? The ultimate driving machine, recently changed from Sheer Driving Pleasure. It is only recently that humans have lost the pleasure in driving, but for some time it has been about pleasure and 90% of the branding in the auto industry is about escapism, pleasure, speed, adrenaline rush. I honestly hope you are wrong Elon Musk, although, rationally speaking, driving will become luxury, as the insurances for cars with human drivers will also become more expensive. Read the rest of this entry »

Twisting the news – 34th edition

In cappuccino on January 19, 2016 at 8:22 am

source: economist.com

Time definitely flies. I do not know about how much fun the Arab states are having but these days we realise 5 years have passed from the Arab Spring. The Economist publishes an interesting analysis of what happened to those states. In some countries the revolution succeeded in some others it failed, in others it partially succeeded and some others are at civil war right now. There are some thing I do not agree with and some thing I must add: there is a more complex background and context to Sudan than the Arab Spring, should we be talking about South Sudan and Sudan.

Audience, meet meatvertising, a shift in Arby’s identity that I personally find a little too much:  Read the rest of this entry »

Twisting the news – 32nd edition

In cappuccino on January 14, 2016 at 8:59 am

source: industryweek.com

Tesla, it seems that from now on, you will not alone. Audi joins you and many other. However, Tesla is still trying to lead the market. Now it is going to be about who makes the best the best driver for the drivelerless. Remaining in the auto industry, US Government is not satisfied with Volkswagen’s plan to recall the affected vehicles. Not everything goes according to the plan for Volkswagen. Read the rest of this entry »

Twisting the news 9th edition

In Uncategorized on November 16, 2015 at 7:29 am

In the light of another recent tragedy and in loving memory of those lost or those who lost somebody in Paris, I’ll be talking about how marketing is and can be shaping the world. I believe we will be entering an era in which states become less powerful and companies will be replacing them. Marketing is how companies are delivering their message to their audience. Marketing can definitely deliver a peaceful message. It has been more and more obvious companies need to do something else beyond sales and promotional offers, they need added value. This is where these two phenomena will meet and civilians needs might be more and more met by companies.

Here are some examples of visionary companies and creative advertising against racism.

The impossible brief, to encourage dialogue between Israelis and Palestinians: Read the rest of this entry »

Twisting the news 6th edition

In cappuccino on October 28, 2015 at 7:40 am

Another day in which we’re grateful for the interesting times we live in. Grab a coffee because there’s another interesting day ahead.

W150210_CHAKRAVORTI_COUNTRIESBUILDINGDIGITAL1Talking about the future of the European Union, Greek debt and refugee crisis, we ignore another crisis: the digital crisis. Countries are very uneven when it comes to their digital capabilities, bu the European Union has to build even policies for all its member states. Of the 50 countries studied, only 3 made it to the “stand out” category. Will we make it?

You thought China is the biggest actor in the climate change? Read the rest of this entry »

Facebook’s Good Moves

In Uncategorized on October 27, 2014 at 12:32 pm

pic7I was doing my usual morning browsing when I came across an awesome infographic, via Design Taxi describing the war between Facebook and Google. It seems like the online is a market with two major players. One is a giant and the other one is a baby giant trying to catch up.

Facebook has pulled out two moves in the last week. First move, Zuckerberg’s Q&A session in mandarin. Mark Zuckerberg’s mandarin generated a lot of hype, whether it was good or not, whether he had a good accent or not, whether his wife made him learn the language and so on. A few saw it, many missed it: this was a business move. Please remember China is a country where Facebook is still blocked. Read the rest of this entry »