In cappuccino on February 3, 2016 at 8:11 am
Renault opens a Chinese factory. It is for business moves like this I say we will be quite affected by an economic crisis in China. Renault’s facility is a joint venture with Chinese auto maker Dongfeng, as Renault is one of the last big names in the industry to enter the Chinese market. I’m not sure whether this is the best investment Renault could make, not only considering the situation in China, but also keeping in mind that the Chinese usually get the know how from foreign companies and later on they build it themselves and become one of the market leaders. I’ve probably said it before that I do not believe China, as it is today, quite state controlled, to be the best market for mass products, but I do believe China to be a very good market but luxury products, niche products that scream “made in Europe”. I believe China is a better opportunity for BMW-Audi-Mercedes than for Renault.
Cybersecurity is probably the main problem standing in our way with going furher with the Internet of Things and interconnectivity. However, Read the rest of this entry »
In cappuccino on January 26, 2016 at 8:15 am
I am an online enthusiast, I’ve always been and there is no way I can hide it. I’ve endorsed online advertising since its early days and while I knew mobile and social media will reshape our existence, I couldn’t have guessed how much we were going to rely on all these. I was saying that nothing is dramatically changing, that we are just moving our society into e-society and adapting on the way: the teenager, the young, the medium aged, the old, they came to terms with e-society. For example, an elderly person, 83 years old, whose name happens to be Donald Rumsfeld, is building an app: Churchill’s Solitaire. I find the news exciting, but not shocking, which means elderly people have been around the online world for a while now.
Although I am an advocate of e-society, we still need physical worlds to host our bodies and be the mis-en-place for our social interaction, and it seems that Renaissance Florence was better at it than nowadays Silicon Valley. Read the rest of this entry »
In cappuccino on January 21, 2016 at 7:50 pm
Some time ago, I was discussing the importance of Facebook investment in Oculus Rift, I was saying, yes, sure, augmented reality is relevant to video games, advertising, retail but also of great importance in virtual dialogue, be that a conference, a grup or just a talk with a friend, and Facebook is the owner of two of the most relevant IM apps on the market: Messenger and Whatsapp and also the biggest social network ever created. However, until Oculus becomes widely available, here’s what Microsoft is doing: Microsoft is investing in a project called RoomAlive which scans each individual sitting in each room and projects the image into the other room, as if they were there speaking face to face. The project sounds a little more complicated and unachievable than what Facebook could do with Oculus. Read the rest of this entry »
In cappuccino on January 20, 2016 at 9:18 am
Automation again. Because automation no longer means only machinery replacing hard, physical work, the white collars will also be affected, but it’s artificial intelligence that will affect their jobs. Yes, as discussed yesterday, the first affected will be the blue collars, but the next ones will be even white collars. Obviously, the demand for jobs will increase while for others will decrease, as it has in the past.
Not only there is a market for self driving cars, but also a plan, as the US Department of Transportation has a $4 billion plan to reduce the number of cars accidents on American roads by increasing the number of self driving cars. The same article says Elon Musk recently stated that driving is too dangerous for humans and it will outlawed soon. With all due respect, dear Elon, meet the most loved in the world in 2015: BMW. Their slogan? The ultimate driving machine, recently changed from Sheer Driving Pleasure. It is only recently that humans have lost the pleasure in driving, but for some time it has been about pleasure and 90% of the branding in the auto industry is about escapism, pleasure, speed, adrenaline rush. I honestly hope you are wrong Elon Musk, although, rationally speaking, driving will become luxury, as the insurances for cars with human drivers will also become more expensive. Read the rest of this entry »
In cappuccino on January 14, 2016 at 8:59 am
Tesla, it seems that from now on, you will not alone. Audi joins you and many other. However, Tesla is still trying to lead the market. Now it is going to be about who makes the best the best driver for the drivelerless. Remaining in the auto industry, US Government is not satisfied with Volkswagen’s plan to recall the affected vehicles. Not everything goes according to the plan for Volkswagen. Read the rest of this entry »
In Uncategorized on November 16, 2015 at 7:29 am
In the light of another recent tragedy and in loving memory of those lost or those who lost somebody in Paris, I’ll be talking about how marketing is and can be shaping the world. I believe we will be entering an era in which states become less powerful and companies will be replacing them. Marketing is how companies are delivering their message to their audience. Marketing can definitely deliver a peaceful message. It has been more and more obvious companies need to do something else beyond sales and promotional offers, they need added value. This is where these two phenomena will meet and civilians needs might be more and more met by companies.
Here are some examples of visionary companies and creative advertising against racism.
The impossible brief, to encourage dialogue between Israelis and Palestinians: Read the rest of this entry »