Miruna Codeanu

Posts Tagged ‘romania’

Patronment vs Management (ro)

In espresso on November 19, 2015 at 6:53 am

302992_386342238151134_1323665993_n(en) For my English speaking readers I’ll summarize the article today: In the early 90’s, immediately after the 1989 Revolution, ownership and private businesses started to reappear. The owners of these, at the beginning small businesses, were called Patroni. They were not owners or managers, they were patroni.  Little did a population who lived mostly under the communist regime know about ownership and business. International corporations had not yet entered the Romanian market. Today I’m going to discuss Patronment as a phenomenon very wide spread in Romania: what is a Patron, how is he different from a business owner or a manager, what working for a patron means and why, 25 years after we still have patroni.  Read the rest of this entry »


My Awesome Romania part III

In hot chocolate on February 16, 2015 at 10:19 am

Monday morning dreaming, or maybe brunch dreaming. Lately I’ve been the traveling agency for family and friends but also willing to share with you the awesomeness of visiting lovely places in Romania. In the previous part we’ve discussed Southern Romania. Now it’s time for some royal Romania. As previously stated, I’m a supporter of monarchy. Here are some gems of those times.

1. Castelul Peles – one of the most renowned attractions in Romanian, an ouvre d’art of the Romanian royal epoque. Do visit it. The castle is also the host of some really nice concerts, unfortunately, not very well advertised. Follow the events section of their website.

1-corul-belcanto-sarmasu-concert-la-castelul-peles-22-dec-2006 Read the rest of this entry »

Pegas bicycles and using communism in branding

In espresso on April 30, 2014 at 7:55 am

Communist brands: what to do with them? This is an older post of mine (romanian only) on the communist heritage we’re afraid to use. To summarize it, we’re afraid to the point of being hysterical of any mention of a communist brand. Problem is we’re missing one of the most powerful branding strategies: nostalgia. Our past is directly connected to the communist era, therefore our nostalgia is communist and by denying that, we’re killing business opportunities for local brands. But…I found a very good example of using communism to create a brand: Pegas Bicycles and the campaign created by Publicis Romania People’s Internet. Read the rest of this entry »

My Awesome Romania, part I

In cappuccino on February 13, 2014 at 6:22 am

The other day somebody thanked me for an article I didn’t write, but that gave me an idea: I could write one. So here it is: a blog post about my awesome Romania. No, not the blind nationalist type. I do criticize, I do raise my eyebrows but there are stories worth telling. This is my story about my Romania. My chic awesome Romania is awesome. My story, the window through which I choose to see and the perspective by which I choose to build things.

Castle of Biertan as seen by Sorin Onisor

Romania is a scenic, picturesque, iconic land. Close your eyes and imagine it, think of the fairy tales or just see some pictures. Sorin Onisor is one my favorite photographers able to frame the atmosphere. Romania is magic, and Sorin Onisor is the best if you want to get a glimpse of that. Sorin himself is a wanderer, so you will get a pretty good picture of what all this land looks like: from the Danube, to the Carpathians, to the Prut River, to the Black Sea. Yes, yes, Transylvania included. However, you might discover, that the tale about Dracula is the least magical story about this land. Read the rest of this entry »

China and Romania, a fairy tale about Prince Charming and Cinderella

In espresso on November 26, 2013 at 9:34 am

Romania, November 2013,  China-CEE Summit takes place in Bucharest. Romanian officials and the Romanian press is high on enthusiasm regarding the investments in Romania. Guys, I’m sorry to interrupt your fairy tale about marrying the Chinese prince on a white horse, but I must remind you, again, it’s just business. The Romanian government is over enthusiastic, in my opinion, over the Chinese investment. However there is another point I want to make and it is connected to the new world order.  Read the rest of this entry »

Fracking in Romania

In espresso on October 17, 2013 at 6:14 am

There are some things that literally drive me out of my mind. One of these things is the assumption that I am, to be polite, naive. I am many things but not naive. I spend 1 hour a day reading business magazines, 1 hour researching market trends and the rest 10 hours a day thinking of profit. And you, out there, you stop being naive, I am not a wild capitalist, my thinking of ways to make profit along with other people ensures jobs for about 200 people and other side businesses. Someone once threw this quote at me: “Marketing people look down to people. (…) Commercial things are done by people that want to exploit other people and couldn’t care less about quality. We are interested [in] quality. … Nobility is our life — isn’t that great?”. No, guys, we pretty much keep the world together, this world as you know it, we can educate through campaigns, we pretty much invented CSR (Corporate Social Responsibility) and we do that in order to sell, but you know that and that is what gives you a job, this is what feeds your family. Read the rest of this entry »

Tara mea trista

In ca'n viata on July 24, 2012 at 9:03 am

Romania, tara mea trista. Trista si dezamagitoare. Compunere de Miruna Codeanu.

Da’ de fapt nu e a mea. Nu m-am simtit niciodata romanca. M-am bucurat in Europa cand mi se spunea ca nu arat. M-am bucurat in Romania cand am auzit: “ah, astia nu’s romani, nu vezi cum arata?”. Am purtat ie, am purtat geanta crosetata,  am purtat marama pe post de esarfa. Dar m-am bucurat cand mi se spunea ca nu arat a romanca, m-am bucurat cand ne spunea o tanti umblata prin lume ca noi parem tineri europeni. M-am scarbit cand am vazut romanii in Europa. Ne dadeam coate si nu mai vorbeam romana. Read the rest of this entry »

Asa o fi la noi…

In cappuccino, maci on May 30, 2012 at 2:35 pm

Cautam astazi ceramica romaneasca. Stiti voi: Cucuteni, Horezu, Marginea. Am pornit de la “ceramica de Corund imi place cel mai mult” m-am intors la “ceramica de Corund imi place cel mai mult”.

Localitatea Corund nu e chiar Corund, e cam Korond, iar cel mai de seama mester din Korond in acest moment pare sa fie domnul József Molnos. Ceramica traditionala romaneasca de Corund e de fapt ceramica traditionala de Korond iar cel mai iscusit mester e domnul Molnos. Adica d’aia nu inteleg eu nationalismul.  Read the rest of this entry »

Comunismul neexploatat si brandul de tara

In ca'n viata on September 22, 2011 at 9:34 am

Cam asa ziceam eu saptamana trecuta “Vintage vindem, vintage vindem, vintage vindem” , m-am bucurat ca s-a relansat inghetata Polar si am alertat pe toata lumea ca exista din nou Polar. Tot asa, si Forbes publica acum ceva vreme un dosar despre “Cum a devenit Romania Cool”. In dosar ni se sublinia ca Romania cool sunt de fapt branduri ex-comuniste: Rom, Petrom, reparare Polar. Read the rest of this entry »

Unde s-a ascuns pana acum rata de promovabilitate la BAC?

In ca'n viata on July 3, 2011 at 5:46 pm

Hotnews zice intr-o stire ca rata de promovabilitate la BAC 2011, anul de gratie, fara prea multa gratie e de 44, 47% . Adica mai putin de 50% din cei inscrisi la examen, au si trecut examenul. Adica mai mult de 50% nu au trecut examenul. De ceva timp, in fiecare an se anunta record negativ de promovabilitate la BAC si capacitate. Read the rest of this entry »