Miruna Codeanu

Posts Tagged ‘trends’

Twisting the news – 27th edition

In cappuccino on January 5, 2016 at 12:16 pm

calendar-924930_640So, welcome 2016. Not in my best shape as I’m struggling with a cold, but there’s fun in the struggle. So, with my face almost entirely covered in tissues, with my red eyes, I present you the news, the history and the prognosis for 2016.

What will happen in tech? I’ll sum it up for you: sensors will be more and more present in our day to day life. They will gather even more data about us, which will make AI even more intuitive and relevant. Not necessarily in 2016, Read the rest of this entry »

Twisting the news – 25th edition

In cappuccino on December 17, 2015 at 12:17 pm

Here comes Santa Claus, here comes Santa Claus, but how much oil does his sleigh need?  Of course, the question does not aim to find the right quantity of oil but the cost of such a journey: $45 million.

Hmmm, is China on the verge of a crisis in the auto industry? The Chinese auto industry grew a little after the fall in tax, however, this does not seem sustainable on a long term and this does not regard only Chinese automakers but also international corporations who saw China as the biggest market, including VW who previously halted the investment in a manufacturing facility. Many automakers relied on China for their growth, but China proves to be a fragile market once again. Remaining in the field of automakers, more and more companies are announcing their tests for self driving cars. One of them is Ford and it has a green light to test self driving cars in CaliforniaRead the rest of this entry »

Twisting the news – 17th edition

In cappuccino on November 26, 2015 at 8:07 am

For an age that’s quite nostalgic about the past we are pretty obsessed with the future be it the near future or a farther perspective. So what’s in for the future when it comes to tech? Some C-level execs agreed on the future being shaped by the cloud. The cloud, they claim, is the tech that will most influence our lives, followed by mobile and the Internet of things.

However, some other reports trying to predict the future are suggesting something else: mobility and virtual reality are rising. Of course, mobility is part of the future, don’t believe any of us will go back to using the desktop or being wired, and obviously virtual reality will be the hype of 2016 with the launch of Oculus. The question is: will they stay? We haven’t yet figured a way to make wearables relevant for everyday experience, will we make one for VR?

Benetton-2015112511500648 Read the rest of this entry »

Twisting the news 8th edition

In Uncategorized on October 30, 2015 at 7:29 am

download (1)Good morning. How many times have you looked at the screen of your phone by now? What was the first thing you saw this morning? Whom or what did you have coffee with? I’m guessing the answer for all the above is “my smarphone”. The computer is no longer the center of the universe. The smartphone is, they say the center of the tech universe, but, in fact, the smartphone is the center of the universe, full stop. While only 73% of the American adults own a desktop or a laptop computer, 92% of American adults own a cellphone and they are rapidly and increasingly shifting to smartphones. Read the rest of this entry »

Twisting the news 6th edition

In cappuccino on October 28, 2015 at 7:40 am

Another day in which we’re grateful for the interesting times we live in. Grab a coffee because there’s another interesting day ahead.

W150210_CHAKRAVORTI_COUNTRIESBUILDINGDIGITAL1Talking about the future of the European Union, Greek debt and refugee crisis, we ignore another crisis: the digital crisis. Countries are very uneven when it comes to their digital capabilities, bu the European Union has to build even policies for all its member states. Of the 50 countries studied, only 3 made it to the “stand out” category. Will we make it?

You thought China is the biggest actor in the climate change? Read the rest of this entry »

The Infrastructure will be online

In cappuccino on October 7, 2015 at 6:30 am

downloadChina is a bubble. No, China is actually the world bank now. No, China is stagnating. No, China is becoming the world’s leading economy. Arguments on whether China is or will be the dominant economy. Long before China was even the topic for this discussion, one could see the course of action: China was to become an important economy, while the next developing countries would be African. I’m still willing to make this bet. I know about that hypothesis in which India will be the next boom, but I see Africa as being more dynamic, and I see both China and the US cooperating into creating Africa as the next market. Let’s move on to our topic today: Facebook will deliver internet access to sub Saharan Africa.  Read the rest of this entry »

The sharing economy in business

In cappuccino on March 24, 2015 at 7:51 am

sharing-economyThe sharing economy. The sharing economy is a type of collaborative society where individuals share their resources. Uber, airbnb and other such platforms are manifestations of the sharing economy. The sharing economy has been mainly targeting individuals, but is it possible to apply the same principles in the business world? How would it look like? Read the rest of this entry »

The future of ecommerce?

In hot chocolate on March 4, 2015 at 7:03 am

A few years ago the only connection between eCommerce and mobile technology was to consider having your website optimized for smartphones and, later on, tablets. A few years later the talk about mobile technology has gone beyond anything we could have imagined back then, we call them wearables and they are a whole range of their own: digital eye-wear, bands, smart watches and the list will be continued. However, there is one item that has been gaining territory against the others: the smartwatch.

Brikk-Watch-Omni-Angled-Trio-1940x1071Everyone is trying to win the smartwatch market: Samsung has a smartwatch, Huawei leaked photos of its smartwatch, Pebble launched another one and Apple will be launching theirs. By the big players’ actions this is a big market. Read the rest of this entry »

Measuring Emotions in the World of Big Data

In espresso on October 10, 2014 at 6:18 am

4171023939_6ffe5d23d4_zI’ve spent the last two days at Internet & Mobile World, a local event dealing with online and mobile trends from a marketing, business and IT perspective. There are some major trends and debates right now, things we’re all dealing with. Today I will address one of them: Big Data. We’re collecting, monitoring and measuring everything, in order to figure out later what we’re going to do what that data. The same happens for Facebook, Google and all the major online social networks. Ask me, none of the big players in this market has yet found a way to use data at its full potential.

Another problem appears: Big Data is not enough. By measuring online behavior you will not necessarily know what consumers actually want or need. Measuring and tracking tools will not keep track of irony, self irony, display consumerism and other things humans do. The example given by one of the speakers was that his children were hitting the like button of a page just because it was considered outdated and not trendy anymore so they were making an anti-statement. That was an ironical “like”, although metrics might tell you that your brand suddenly became popular. Solution: you must go beyond that, use additional methods in order to measure the “honesty” of your consumers. Top that with the ongoing concern about privacy and the rise of anonymity on the internet and you’re gonna think we’re a bit lost at the moment.  Read the rest of this entry »

Stop shaming the cosmetic industry

In cappuccino on May 12, 2014 at 7:27 am

One of the biggest markets in the world, one of the oldest, most profitable: cosmetics and personal care products. Yet, I can see a trend shaping up. Along with the self-acceptance, also comes a hate-speech targeted at cosmetics companies. Some of the most famous: “If tomorrow, women woke up and decided they really liked their bodies, just think how many industries would go out of business. (Gail Dines). I’ve seen this shared by many of my friends, acquaintances and I feel it around me. It happens in the interactions with my friends: in public it would seem cosmetics are not a major interest, but in a one-to-one talk it’s about skincare and skin problems. We’ve also seen Dove’s “Real Beauty” strategy.  However, I believe Dove’s strategy is part of a new trend in advertising I named antivertising. 

Dines_-Gail-Mark-Karlsberg_-Studio-Eleven-360_Size4Who is Gail Dines? “Gail Dines is a feminist anti-pornography activist, author, professor and lecturer.” ( Wikipedia) You can see Gail Dines in the photo. I see lipstick on Gail’s lips. And blush. And probably foundation, and probably eyeliner. Moreover, Gail Dines probably used a face cream, maybe concealer. Gail Dines probably uses an anti-aging cream. Gail Dines probably removes her make up. And I could endlessly go on with my assumptions but I will not. Read the rest of this entry »