Miruna Codeanu

Posts Tagged ‘business’

Twisting the news – 42nd edition

In cappuccino on February 1, 2016 at 9:09 am

As many western companies rely on the Chinese market for growth and many others have Chinese shareholders, an important part of the world relies on the Chinese economy, therefore what happens in China is important for all of us. Here‘s an interesting analysis of what is going on right now in China, mainly deconstructed some exaggerations present in the media these days.

Other voices claim we are closer to recession and it is all linked to China, again. As stated in the above mentioned analysis, there is a lot of exaggeration around the Chinese economy, but the simple fact that all our studies revolve around China should be an indicator of China’s importance in the world economy. The number of opinions on the matter simply makes my head spin, however, I’ll try to express my opinion: China has been playing a huge role on the world economy since 2008 and for a while it seemed to be the leading economy, not the second one. Still, much of the data available on China is shadowy, as China reports are still massively state controlled and so is the media. Read the rest of this entry »

Twisting the news – 40th edition

In cappuccino on January 28, 2016 at 12:42 pm

We should all accept that disruption is a thing, a big thing, be that a too much hyped word or a concept with real implications for our lives. However, it is present in our lives and it is lowering our change resistance. If you are a disruption enthusiast, take 5 minutes to read this, but actually, I read it already and I can tell you: stop worrying whether you are disruptive enough and or whether you play by the rules of now-traditional-disruption. Disruption does not play by the rules, and if you are running a big company, dinosaurs as I call them, try to make them dance by the new rules. In this manner of thought, I believe GM is doing a great job joining the sharing economy and launching Maven.

Everybody is going insane that Apple missed its unit target. I am not an Apple fan, but please do remember that Apple just reported record profit for the last quarter. Selling many units was never the business model for Apple and with huge margins, quantity is not the future for Apple. I’ve seen a number of voices who claim that Apple’s wow days are gone, Read the rest of this entry »

Twisting the news – 39th edition

In cappuccino on January 27, 2016 at 9:19 am

If you are trying to reach millenials, be that to buy your product, engage them, convince them to vote for you, you should see the infographic Goldman Sachs made. This is the largest generation in the US, more numerous than baby boomers and chances are that at a certain point in your life you will have to talk to this generation. They are things we knew more or less: millenials do not like to commit, they prefer access to ownership, they like technology because they grew up with it. I will continue with my usual warning: be ware, not all millenials all born equal and with the same preferences, use the data in order to profile them.

Following the scandal at Volkswagen and the problems with Renault, the EU wants to change its policies that regulate the auto sector for better control.  Remaining in the auto industry, Hyundai, the world’s fifth biggest car manufacturer, reported the lowest profit in 5 years.  Read the rest of this entry »

Twisting the news – 33rd edition

In cappuccino on January 18, 2016 at 8:37 pm

Robots, automation, artificial intelligence, are you afraid for your job? We’ve been concerned for some time now that a robot might steal our job, but not every job is endangered, Industry Week claims. However, it would seem that most threatened are the usually vulnerable ones, but not in the next 5 years.

Walmart has been declining for some years now. What happened to America’s biggest retailer? Not so long ago Walmart was the biggest employer in the US, but then, something happened and Walmart started declining and never managed to get back on track. Here’s an analysis of the reasons that led to Walmart’s decline. A summary: the world as we know it is changing, the American suburbia is dying, despite high rates of unemployment, cheap workforce is hard to find and not lastly, the Walmart’s business model with absurdly high pressure on providers is coming to an end. Read the rest of this entry »

Twisting the news – 24th edition

In cappuccino on December 16, 2015 at 7:47 am
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source: gadgetsboutique.com

Missed these folks, Apple and Samsung and their patent trial? Apparently it is far from being over. Samsung is taking the case to the Supreme Court, hoping to overturn the decision taken in 2012. I’m with the democratization of technology on this one which  eventually becomes progress. For example, here are three ways low cost technology is transforming manufacturing. This eventually translates into more people having access to more basic goods.

Here’s solid proof you can start a business from anything: a Canadian company is selling bottled air in China  Read the rest of this entry »

Twisting the news – 21st edition

In cappuccino on December 9, 2015 at 7:51 am

Culture and business are often something regarded as different, but culture and business should always come together, and this just reminded me how important it is to have a cultural perspective on the business world, even on the Internet of Things. I definitely like the emphasis on how culture translates into marketing and how the Internet of Things could benefit, or not from that. Speaking of IoT, here’s someone who might getting a real glimpse of what is going on right now: a lot of hype but no one really knows what it is. According to this guy we’re getting there but we fear cyber security is not good enough yet.

Best use of IoT in marketing? It might go to Pernord Ricard for its idea to transform bottles into displays. One thing that it could actually do is notify the consumer about its level and automatically order a refill. Quite close to Amazon’s button, but with a wider persepctive.  Read the rest of this entry »

Twisting the news – 19th edition

In cappuccino on December 7, 2015 at 8:36 am

W151112_LEEMON_FROMGOOD-1200x1907.pngI have a strong belief that the future belongs to companies that understand and apply excellent customer care in order to achieve extraordinary customer satisfaction. Harvard Business Review is also eyeing this problem and trying to find an answer for what separates an ordinary client from the best customer: an emotional connection. When a customer is satisfied, the customer builds an emotional connection with that brand, placing it higher in its preferences. Customer care is vital.

For a long time now I’ve been talking about how companies are the ones driving change in modern societies. Read the rest of this entry »

Twisting the news – 16th edition

In cappuccino on November 25, 2015 at 7:08 am

They say Wednesday is the hardest day of the week, because it’s midweek,  the weekend is yet too far to consider it. So, today I’m beginning with a story, one to restore faith in humanity: a German watch brand is recognizing the impact Medicins Sans Frontieres through a dedicated watch you can buy heretangente_33_msf_raum01

Just two days ago, I was presenting you an analysis saying that post industrialism shouldn’t give up manufacturing, because economic growth cannot happen without manufacture. Here’s what happened in the third quarter in the US: economy grew and manufacturing production too. Also, something else is happening: Read the rest of this entry »

Twisting the news – 15th edition

In cappuccino on November 24, 2015 at 7:59 am

Volkswagen said it has fixed 90% of the cars in Europe. Out of the 11 million diesel engines affected, 8 million were in Europe, which means most of it was fixed. However, there’s one country on this planet that does not really care about pollution, and where VW’s sales rose 1.8%, the biggest market for Volkswagen. Even so, remember VW stopped investing in the development in China.

Digital, digital everywhere. We have digital platforms, we have digital organizations, we have digital groups, you know what we don’t really have: digital countries, digital citizenship, most of national administration feel a bit outdated in comparison to what our digital bubbles tell us. Australia, however, is considering a cloud based digital passport.  Read the rest of this entry »

Twisting the news – 13th edition

In cappuccino on November 20, 2015 at 8:10 am

Volkswagen, Volkswagen, yes, I’m talking dirty to you in the morning. They’ve decided to halt investment in China amid the emissions scandal . We do not know  why. China is VW’s biggest market, but the investment was still being evaluated. We do not know if VW is being cautious and playing safe or if their sales were actually affected by the scandal. However, a report published last week stated that the Volkswagen scandal managed to push the brakes for the European Market. And while speaking dirty, here’s what the marketing from VW looks like:

Read the rest of this entry »