Miruna Codeanu

Posts Tagged ‘twitter’

Twisting the news – 47th edition

In cappuccino on February 9, 2016 at 5:51 am

Let’s talk about China, let’s not stop talking about China, because it’s about the economy, you occidental. China became the world’s second largest economy, but world’s biggest market for many western businesses and that is why we are going to keep the hype around China. For example, being the world’s largest car market, China can fuel rapid adoption of electric cars throughout the world and make the technology more affordable. I dare make a bet: let Tesla manufacture in China and in one year you are going to see a Chinese rival. For the record, Elon Musk was considering a manufacturing plant in China in 2014.  Do not only see this matter as one sided, as the Chinese are lacking creativity and the ability to invent something, it is part of their culture to take the prototype and make it perfect. However, look at the matter from another angle, it also means liberalization and affordability for that certain good.

And obviously, Happy Chinese New Year! May the Monkey be with you. Read the rest of this entry »

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Twisting the news – 46th edition

In cappuccino on February 8, 2016 at 8:00 am

It is the morning after the Super Bowl, and chances are we will not be discussing any other issue today: but the business of Super Bowl, the future of Super Bowl, marketing and advertising at the Super Bowl. Here’s an interesting chart to begin with, changes in the US population:

thenandnow-768x768

source: census.gov

The people at PSFK are imagining the 54th edition for the Super Bowl. Just 4 years away, Read the rest of this entry »

Twisting the news – 31 st edition

In cappuccino on January 12, 2016 at 8:15 am

Oh China, oh economy bubbles, o tempora, o mores! GM is still placing their bets on China: it is a volatile market but with immense potential General Motors management argues. However, there is also a twist to that: GM will also start selling vehicles made in China in 2016.View Post

Bloomberg published an analysis on the world economy in 2016, the ones already in a bad position to worsen their condition but also Finland, Croatia, Switzerland and Japan. No, the world economy is not alright.

Mcdonalds-2016-Global-Packaging-Rebrand_dezeen_936_1

source: dezeen.com

Read the rest of this entry »

Social media: next mass media

In cappuccino on September 13, 2013 at 7:29 am

A few months ago I was discussing Facebook as mass media with a friend. The discussion started over the increasing age of Facebook’s user. Older people are using Facebook and that is a fact, but also, the Facebook generation is getting older. So, yes it is normal that the average age is higher now than it was 5 years ago. Then, I had this idea: Facebook/social media is becoming mass media, and replacing television.  It may have seemed crazy a few months ago, it may still seem crazy, but I still believe Facebook/social media is becoming mass media. Yes, I also have arguments, there are always arguments for crazy hypotheses. (The reason for which I’m using “Facebook/social media” is because Facebook is still the social network with most users, but what I mean is the whole “social media” phenomenon. )

Underground to mainstream

Whenever something is firstly seen as underground, its wide use will transform it into mainstream. Facebook has long reached its one billion users limit. There are more than 1 billion people using Facebook. Read the rest of this entry »

Social media: use it wisely!

In cappuccino, espresso on August 21, 2013 at 7:14 am

Social media. Content. Targeted Content.

Twitter. 140 characters long microblog, social networking service, social media, new media. Ca veut dire that Twitter is part of the social marketing, which turned marketing from one to many from one to one. You know it and everybody’s talking about it. Yet nobody seems to be very aware of it.

Yesterday I hit the “follow’ button on Twitter for a marketing and sales specialist.  Later on I get a direct message: “Hey thanks for following. New to Social Media? You may find this page of tools useful, we certainly did. (…)”. What’s wrong with this message? “Hey, thanks for following” – it absolutely ok to welcome your followers. Next: “New to social media?” Oops. Nope, not new. My Twitter account is 5 years old. This is where traditional marketing fails in social media. From this moment on you lost me. Was I to be a lead, chances are you lost you lost your potential conversion.   Read the rest of this entry »

Social media use: forecasting

In cappuccino on May 14, 2013 at 7:08 am

Forbes Magazine writes: Twitter and Facebook Knew “The Great Gatsby” Was Going To Be A Hit. They don’t quite mean it. What they mean to say is that it is important for marketers to make sure their product be that a film or toothpaste is being talked about as much as possible. “The Great Gatsby” had enough social media hype to be a success and that could be easily foreseen by looking at Twitter and Facebook.

Forbes may not mean that forecasts can be made by looking at social media by I mean it. We do not call media social media social without a reason, we call it that way because it has a social component which gives a marketer information, data to be used in order to make your target predictable. Let’s take “The Great Gatsby. Let’s say you are Warner Bros and think of developing a new product, a new movie that is. Read the rest of this entry »

Razboiul va fi “liked” and “shared”

In ca'n viata on November 15, 2012 at 7:32 am

Revolutia va fi fost televizata. Razboiul va fi fost televizat. Dar, intr-o zi am obtinut majoritatea ca se termina epoca televiziunilor. Unul catre multi s-a incheiat. Vorbim despre continutul generat de utilizator. Despre post, tweet, RT, comment, like si share.

1991″Furtuna in desert” a fost una dintre primele operatiuni televizate. A urmat “Vulpe in Desert”. Imi aduc aminte promo-ul special de pe Antena 1 pentru breaking-news din operatiune. Dreptul la informare, libertatea presei, misiunea presei de a raspandi informatia. Ei bine, nu. Razboi in direct dar la montaj. Montajul imaginilor furnizate de armata respectand o politica stricta de Relatii Publice. Ei bine, nu, Adelin Petrisor nu se plimba liber printre bombe. Read the rest of this entry »