Miruna Codeanu

Posts Tagged ‘technology’

Twisting the news – 20th edition

In cappuccino on December 8, 2015 at 8:33 am

“Here’s to the crazy ones. The misfits, the rebels. The troublemakers. The rounds pegs in the square holes. The ones who see things differently.” Probably, my favorite commercial and most often labeled one of the best commercials to the date. It is printed on the wall in front of me, hidden enough not to be seen when one enters the room, visible enough for me to read it. Almost 20 years ago that commercial was summarizing what to advocate today: disruption. Read the rest of this entry »


Twisting the news 6th edition

In cappuccino on October 28, 2015 at 7:40 am

Another day in which we’re grateful for the interesting times we live in. Grab a coffee because there’s another interesting day ahead.

W150210_CHAKRAVORTI_COUNTRIESBUILDINGDIGITAL1Talking about the future of the European Union, Greek debt and refugee crisis, we ignore another crisis: the digital crisis. Countries are very uneven when it comes to their digital capabilities, bu the European Union has to build even policies for all its member states. Of the 50 countries studied, only 3 made it to the “stand out” category. Will we make it?

You thought China is the biggest actor in the climate change? Read the rest of this entry »

The ace up Apple’s sleeve

In Uncategorized on September 19, 2014 at 6:55 am

hero-gallery-reachTwo days ago Tim Cook, Apple’s CEO, made a statement which might have disclosed Apple’s new positioning. I’ve seen it interpreted as an attack to Google and Android based phones but it goes beyond that. Taking sides in the Apple vs Google war we forget to look at anything else but the fight.

Here is Cook’s statement: “A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.

But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy. Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t “monetize” the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.” (via Business Insider).  Read the rest of this entry »

Samsung S4, cool and marketing

In espresso on March 15, 2013 at 6:43 am

News of the day: Samsung launched its Galaxy S4. Everybody’s talking about it, mostly about its features, but I’m not here to discuss its innovations, what I care about is its marketing. Samsung has been massively investing in its image.

They had Unicorn Apocalypse, which was geekish cool:

They mocked Apple over the patent infringement trial, which made Apple look very uncool:

Read the rest of this entry »

China is learning to market its products

In espresso on February 27, 2013 at 6:42 am

Not long ago I was telling you that Chinese companies need to learn branding and it seems they are almost there. (find the post here)

Beware, tech giants, Huawei started its way into creating an image and here’s some of Huawei’s campaing “Make it possible”:

Remember that for 2013 tech giant, Apple, targets the Chinese market with a possible cheaper Iphone. There’s a huge battle for the Chinese market, being one of the biggest emerging markets and not long ago it seemed like a battle between western companies with “made in China” products and made in the western world advertising, only that now companies based in China, with “made in China” products and with western marketing are emerging.

Will the Chinese prefer local brands?