It is the morning after the Super Bowl, and chances are we will not be discussing any other issue today: but the business of Super Bowl, the future of Super Bowl, marketing and advertising at the Super Bowl. Here’s an interesting chart to begin with, changes in the US population:
Posts Tagged ‘Super Bowl advertising’
Good morning onliners. It was just yesterday I was reading that it has become cheaper to open a physical store than an online one as everybody is moving online and battling for a limited amount of attention they can get from customers. At the same time I was reading Amazon is opening hundreds of physical bookstores. The Atlantic makes a pretty nice summary of the theories revolving around this news. I would stick to far less than The Atlantic is presenting: with physical locations becoming cheaper, we have two problems left: delivery time and delivery cost, also side problems with deliveries, which makes the shipping cost one of the most important problems an online store has. And there is one perspective I couldn’t agree more with: books are just a test drive for Amazon.
I was saying that infrastructure will be online for the next billion users. So will probably the next industrial Revolution. Read the rest of this entry »