Miruna Codeanu

Posts Tagged ‘startup’

Twisting the news – 24th edition

In cappuccino on December 16, 2015 at 7:47 am

source: gadgetsboutique.com

Missed these folks, Apple and Samsung and their patent trial? Apparently it is far from being over. Samsung is taking the case to the Supreme Court, hoping to overturn the decision taken in 2012. I’m with the democratization of technology on this one which  eventually becomes progress. For example, here are three ways low cost technology is transforming manufacturing. This eventually translates into more people having access to more basic goods.

Here’s solid proof you can start a business from anything: a Canadian company is selling bottled air in China  Read the rest of this entry »


Twisting the news – 21st edition

In cappuccino on December 9, 2015 at 7:51 am

Culture and business are often something regarded as different, but culture and business should always come together, and this just reminded me how important it is to have a cultural perspective on the business world, even on the Internet of Things. I definitely like the emphasis on how culture translates into marketing and how the Internet of Things could benefit, or not from that. Speaking of IoT, here’s someone who might getting a real glimpse of what is going on right now: a lot of hype but no one really knows what it is. According to this guy we’re getting there but we fear cyber security is not good enough yet.

Best use of IoT in marketing? It might go to Pernord Ricard for its idea to transform bottles into displays. One thing that it could actually do is notify the consumer about its level and automatically order a refill. Quite close to Amazon’s button, but with a wider persepctive.  Read the rest of this entry »

Twisting the news – 19th edition

In cappuccino on December 7, 2015 at 8:36 am

W151112_LEEMON_FROMGOOD-1200x1907.pngI have a strong belief that the future belongs to companies that understand and apply excellent customer care in order to achieve extraordinary customer satisfaction. Harvard Business Review is also eyeing this problem and trying to find an answer for what separates an ordinary client from the best customer: an emotional connection. When a customer is satisfied, the customer builds an emotional connection with that brand, placing it higher in its preferences. Customer care is vital.

For a long time now I’ve been talking about how companies are the ones driving change in modern societies. Read the rest of this entry »