Miruna Codeanu

Posts Tagged ‘social media marketing’

Twisting the news – 40th edition

In cappuccino on January 28, 2016 at 12:42 pm

We should all accept that disruption is a thing, a big thing, be that a too much hyped word or a concept with real implications for our lives. However, it is present in our lives and it is lowering our change resistance. If you are a disruption enthusiast, take 5 minutes to read this, but actually, I read it already and I can tell you: stop worrying whether you are disruptive enough and or whether you play by the rules of now-traditional-disruption. Disruption does not play by the rules, and if you are running a big company, dinosaurs as I call them, try to make them dance by the new rules. In this manner of thought, I believe GM is doing a great job joining the sharing economy and launching Maven.

Everybody is going insane that Apple missed its unit target. I am not an Apple fan, but please do remember that Apple just reported record profit for the last quarter. Selling many units was never the business model for Apple and with huge margins, quantity is not the future for Apple. I’ve seen a number of voices who claim that Apple’s wow days are gone, Read the rest of this entry »


Twisting the news – 10th edition

In cappuccino on November 17, 2015 at 6:41 am

A sketch drawn within a minute becomes an international symbol. You’ve seen it. Adweek has a point. It is about speed. It is about the speed of reaction. Facebook activated  mark as safe in the next hour from the tragedy. In terms of social media marketing, this is what makes a difference: making a decision on the spot, without needing an entire board’s consent.

peace-for-paris-hed-2015 Read the rest of this entry »

Apple vs social media marketing

In cappuccino on July 8, 2014 at 8:54 am

I was talking social media strategies with a friend of mine who is also a marketer and two of the biggest advertisers popped up in the conversation: Apple and Samsung of course. While, Samsung is literally everywhere from Facebook to Youtube, to Twitter and Pinterest, with its marketing budget increasing from one year to another, Apple has been having quite a constant budget, choosing to ignore social media marketing.

Apple’s Facebook page:

apple fb page











Read the rest of this entry »

Facebook, Google, making money.

In espresso on February 24, 2014 at 9:40 am

source:  Business Management Degrees

This is how Facebook makes its money. Among the top advertisers on Facebook: Google. Google is using Facebook ads to promote its Chrome browser. Well, that’s a sign Facebook is working, even for Google. Read the rest of this entry »