When silence is golden in marketing

Big companies are having a rough time: Coca Cola, Mc Donald’s and many others are trying to adapt to a new consumer. After launching Green Cola, Coca Cola announces they will be selling a new protein packed milk. In 2013 I was writing about Coca Cola becoming the latest devil, after tobacco. In 2014, Coca Cola made some major investments in tea companies. At the beginning of 2015, Coca Cola advertises the new milk as lactose free and packed with protein. “I hope it’s Coke’s next billion-dollar brand,” says Fairlife CEO Steve Jones.