In cappuccino on March 27, 2014 at 7:22 am
A new species of consumer is born: The Yum, Business Week writes, based on a report by the investment bank HSBC. The yum is a twentysomething a urban male highly conscious by his appearance and social status, willing to pay to show his social position. No, those willing to pay for their looks are no longer women, they are men. Yes, men grooming sector has been constantly rising. Let’s take a look at a supermarket brand everybody knows: Nivea. Nivea for Men has been constantly enlarging its shelf display and product range. That was a sign for the development of men-care. However, it doesn’t stop here. Yum, I love interesting times.
The new men species is a revival of the dapper. Yes, we’ve seen it coming. Read the rest of this entry »
In ca'n viata, espresso on October 18, 2013 at 7:33 am
Apple is making some interesting moves nowadays. The most popular: Angela Ahrendts, Burberry CEO leaves Burberry and joins Apple. Apple is a tech company, why would Apple need a board member coming from a fashion company. The most frequently heard explanation: “Apple is heading towards lifestyle”. Why would a tech, innovative company want to become associated with “fashion victims”? Of course, I believe, it’s another Apple vs Samsung move. Apple had this competitive advantage: its users that I believe could be referred to as fans. Apple users are as engaged fans.
Apple stopped making major innovations some time ago. You cannot possibly innovate all the time, not tech innovate. But you can find a creative way to redefine innovation. Apple already had this competitive advantage against Samsung: Steve Jobs’ obsession for design made Apple develop beautiful products. Apple isn’t becoming a lifestyle company, Apple was always positioned as a lifestyle company, but that wasn’t primary, now that is becoming primary, moving in front of innovation. Apple was always about lifestyle, that’s why I always claimed that what made Apple successful was the ability to keep its “niche” feeling even though it a company addressing the mass market. Here’s the first commercial Apple ever aired, the famous Superbowl ad: Read the rest of this entry »
In ca'n viata, espresso on September 14, 2011 at 7:15 am
Jurnalismul e meserie, da? Bloggerismu nu prea suna a meserie. Presa- media veche. Blogul-media noua. Aia de la ziar scriu pentru ca ii plateste cineva dar astia de pe internet de ce scriu? Nu e job si nici meserie cand te apuci de meserie. Mai sa te afli in treaba, mai sa faci pe desteptu’, mai ca ti se pare provocare cum creste bara aia cu numaru’ de vizitatori… si te trezesti bloggeri, cu un badge de gat la o conferinta pe care scrie Nume Prenume si dedesubt blogger. Bineinteles ai putea fi blogger de opinie-generalist sau blogger specialist: beauty, fashion, sport… Read the rest of this entry »