Miruna Codeanu

Posts Tagged ‘fashion’

Twisting the news – 47th edition

In cappuccino on February 9, 2016 at 5:51 am

Let’s talk about China, let’s not stop talking about China, because it’s about the economy, you occidental. China became the world’s second largest economy, but world’s biggest market for many western businesses and that is why we are going to keep the hype around China. For example, being the world’s largest car market, China can fuel rapid adoption of electric cars throughout the world and make the technology more affordable. I dare make a bet: let Tesla manufacture in China and in one year you are going to see a Chinese rival. For the record, Elon Musk was considering a manufacturing plant in China in 2014.  Do not only see this matter as one sided, as the Chinese are lacking creativity and the ability to invent something, it is part of their culture to take the prototype and make it perfect. However, look at the matter from another angle, it also means liberalization and affordability for that certain good.

And obviously, Happy Chinese New Year! May the Monkey be with you. Read the rest of this entry »


Twisting the news – 45th edition

In cappuccino on February 5, 2016 at 12:49 pm

Here’s the season to be jolly. Or not. Depends on what you did last year, depends on the numbers. Let’s take a look at what Daimler did last year: it achieved new records, the sales went up by 12%, the revenue climbed up by 15% while the operating profit was up 36%.  As I mentioned a few days ago when analyzing Renault’s decision to invest in a Chinese manufacturing unit, China is a good market to Daimler and its competitors. Which is only to demonstrate that China, even stagnant, is a better market for luxury goods than for mass consumption. Sales in China were increased by 41%, which is where Daimler’s records are probably based. Daimler was not affected by the emissions scandal at Volkswagen.

Uber became a statement with many startups positioning themselves as “uber for x”. Besides the power of example and an analogy needed when pitching a new idea, Uber is an example of contemporary, a bit avant-garde success. With Uber being valued more than traditional automakers, it makes sense to offer the leader as example. Read the rest of this entry »

Yum men, yum interesting times!

In cappuccino on March 27, 2014 at 7:22 am

A new species of consumer is born: The Yum, Business Week writes, based on a report by the investment bank HSBC. The yum is a twentysomething a urban male highly conscious by his appearance and social status, willing to pay to show his social position. No, those willing to pay for their looks are no longer women, they are men. Yes, men grooming sector has been constantly rising. Let’s take a look at a supermarket brand everybody knows: Nivea. Nivea for Men has been constantly enlarging its shelf display and product range. That was a sign for the development of men-care. However, it doesn’t stop here. Yum, I love interesting times.

The new men species is a revival of the dapper. Yes, we’ve seen it coming. Read the rest of this entry »

Apple and Burberry

In ca'n viata, espresso on October 18, 2013 at 7:33 am

Apple is making some interesting moves nowadays. The most popular: Angela Ahrendts, Burberry CEO leaves Burberry and joins Apple. Apple is a tech company, why would Apple need a board member coming from a fashion company.  The most frequently heard explanation: “Apple is heading towards lifestyle”. Why would a tech, innovative company want to become associated with “fashion victims”? Of course, I believe, it’s another Apple vs Samsung move. Apple had this competitive advantage: its users that I believe could be referred to as fans.  Apple users are as engaged fans.

Apple stopped making major innovations some time ago. You cannot possibly innovate all the time, not tech innovate. But you can find a creative way to redefine innovation. Apple already had this competitive advantage against Samsung: Steve Jobs’ obsession for design made Apple develop beautiful products. Apple isn’t becoming a lifestyle company, Apple was always positioned as a lifestyle company, but that wasn’t primary, now that is becoming primary, moving in front of innovation. Apple was always about lifestyle, that’s why I always claimed that what made Apple successful was the ability to keep its “niche” feeling even though it a company addressing the mass market. Here’s the first commercial Apple ever aired, the famous Superbowl ad:  Read the rest of this entry »

Ce se fac bloggerii cand se fac mari?

In ca'n viata, espresso on September 14, 2011 at 7:15 am

Jurnalismul e meserie, da? Bloggerismu nu prea suna a meserie. Presa- media veche. Blogul-media noua. Aia de la ziar scriu pentru ca ii plateste cineva dar astia de pe internet de ce scriu? Nu e job si nici meserie cand te apuci de meserie. Mai sa te afli in treaba, mai sa faci pe desteptu’, mai ca ti se pare provocare cum creste bara aia cu numaru’ de vizitatori… si te trezesti bloggeri, cu un badge de gat la o conferinta pe care scrie Nume Prenume si dedesubt blogger. Bineinteles ai putea fi blogger de opinie-generalist sau blogger specialist: beauty, fashion, sport… Read the rest of this entry »