Miruna Codeanu

Posts Tagged ‘christmas advertising’

Twisting the news – 26th edition

In cappuccino on December 18, 2015 at 9:16 am

In the early days of my childhood we used to play a game called ducks and hunters, will kids in 5 years time play humans and robots? Not necessarily, we could make friends with robots, we already do, AI keeps us company in our smartphones. A percentage of our work is already automated, we use algorithms, we use some of the big data, but there’s more:


source: hbr.org

Look what’s happening in the banking sector: Banks are starting to look at Marijuana.  How come? Read the rest of this entry »


Twisting the news – 24th edition

In cappuccino on December 16, 2015 at 7:47 am

source: gadgetsboutique.com

Missed these folks, Apple and Samsung and their patent trial? Apparently it is far from being over. Samsung is taking the case to the Supreme Court, hoping to overturn the decision taken in 2012. I’m with the democratization of technology on this one which  eventually becomes progress. For example, here are three ways low cost technology is transforming manufacturing. This eventually translates into more people having access to more basic goods.

Here’s solid proof you can start a business from anything: a Canadian company is selling bottled air in China  Read the rest of this entry »

Twisting the news – 23rd edition

In cappuccino on December 15, 2015 at 9:05 am

Do we have something to learn from Warren Buffett’s hate towards extremely centralized management? Or maybe from Berkshire Hathaway’s performance? The company is managed in a very different manner from its competition: no central management, everything is local. Some are visionary managers and they understand trends long ahead times, like Warren Buffett: not only micromanagement, so popular until recent days proved itself to be disastrous, but also remember how important locally dealing with local matters is.

While Apple fake stores are a problem in China, the same country leads in patent application growth, with computer technology being the fastest developing sector.

Cosmetics makers are you ready for this giant created from DuPont and Dow. Read the rest of this entry »

Twisting the news – 22nd edition

In cappuccino on December 10, 2015 at 8:31 am

Just yesterday I was discussing the issue of vintage cars in contrast with driverless cars. What will happen to vintage cars in the future, if the future belongs to driverless cars? How will those still wanting to drive the cars themselves be seen be the owners of driverless cars? When we think of driverless cars we immediately picture being the passenger in an autonomous car, but there’s more than that: it could be a drivelerless trucks fleet. Removing the drivers from trucks would solve a lot of problems. Question remains, will these autonomous vehicles have a steering wheel and brakes?

Speaking about autonomous technology. Here’s how companies can use software for human resources management. The boss at Uber is an algorithm. Robots are here, they are among us, but they are invisible because they live in the cloud.  Read the rest of this entry »

Twisting the news – 21st edition

In cappuccino on December 9, 2015 at 7:51 am

Culture and business are often something regarded as different, but culture and business should always come together, and this just reminded me how important it is to have a cultural perspective on the business world, even on the Internet of Things. I definitely like the emphasis on how culture translates into marketing and how the Internet of Things could benefit, or not from that. Speaking of IoT, here’s someone who might getting a real glimpse of what is going on right now: a lot of hype but no one really knows what it is. According to this guy we’re getting there but we fear cyber security is not good enough yet.

Best use of IoT in marketing? It might go to Pernord Ricard for its idea to transform bottles into displays. One thing that it could actually do is notify the consumer about its level and automatically order a refill. Quite close to Amazon’s button, but with a wider persepctive.  Read the rest of this entry »

Twisting the news – 18th edition

In cappuccino on November 27, 2015 at 8:54 am

downloadAnother Friday in November, another Black Friday. But actually, we’ve noticed some brands laying off Black Friday. Black Friday is the epitome of consumerism, of a society that is maddened by sales and discounts, by quantity. But consumerism, some claim, is gone. We’re transitioning to post consumerism. Some brands have a more human approach, some others are on their way. These brands are sending you to admire the nature, instead of a shopping mall, these are the ones building experiences, instead of offering you a discount, and my bet is that these are the ones that will make it to the future.

On demand is not only for mass consumption for also for niches. Read the rest of this entry »

Twisting the news – 15th edition

In cappuccino on November 24, 2015 at 7:59 am

Volkswagen said it has fixed 90% of the cars in Europe. Out of the 11 million diesel engines affected, 8 million were in Europe, which means most of it was fixed. However, there’s one country on this planet that does not really care about pollution, and where VW’s sales rose 1.8%, the biggest market for Volkswagen. Even so, remember VW stopped investing in the development in China.

Digital, digital everywhere. We have digital platforms, we have digital organizations, we have digital groups, you know what we don’t really have: digital countries, digital citizenship, most of national administration feel a bit outdated in comparison to what our digital bubbles tell us. Australia, however, is considering a cloud based digital passport.  Read the rest of this entry »

Twisting the news – 13th edition

In cappuccino on November 20, 2015 at 8:10 am

Volkswagen, Volkswagen, yes, I’m talking dirty to you in the morning. They’ve decided to halt investment in China amid the emissions scandal . We do not know  why. China is VW’s biggest market, but the investment was still being evaluated. We do not know if VW is being cautious and playing safe or if their sales were actually affected by the scandal. However, a report published last week stated that the Volkswagen scandal managed to push the brakes for the European Market. And while speaking dirty, here’s what the marketing from VW looks like:

Read the rest of this entry »

Twisting the news – 11th edition

In cappuccino on November 18, 2015 at 6:55 am

There’s been plenty of silence about the Volkswagen scandal lately. So, what happened? An analysis claims VW might have put brakes on the European Market, as October marks a break in the ascending trend.

I was actually wondering when this will happen: a car vending machine. It obviously comes from an online retailer that now allows their customers enjoy this experience. It looks kind of amazing:

Read the rest of this entry »

Twisting the news – 10th edition

In cappuccino on November 17, 2015 at 6:41 am

A sketch drawn within a minute becomes an international symbol. You’ve seen it. Adweek has a point. It is about speed. It is about the speed of reaction. Facebook activated  mark as safe in the next hour from the tragedy. In terms of social media marketing, this is what makes a difference: making a decision on the spot, without needing an entire board’s consent.

peace-for-paris-hed-2015 Read the rest of this entry »