Miruna Codeanu

Twisting the news – 30th edition

In cappuccino on January 11, 2016 at 9:06 am

Good Monday morning. Yes, Monday again, and you should you need any motivation to start a new week, here it is: Vilakazi Street in Soweto, Johannesburg is the only street in the world which can claim the title of having had 2 Nobel Peace Prize winners as residents; The late ex President Nelson Mandela and Archbishop Desmond Tutu. Soweto used to be a South African township during the Apartheid Era (when non-white population was sent to live outside cities).

Now, let’s talk some business. The Volkswagen Scandal is not fading, nor close to an end: Volkswagen is quoting a German privacy law, refusing to cooperate in the US lawsuit, facing a $20 billion fine for damages. 

Am I the only one who thinks the media is talking more and more about an imminent market crash, drawing comparisons with 2008? Ritholtz put up a list of what you should and shouldn’t do in case of a market crash. Do note the last one: have a sense of humor.

Until the next market crash we still have to market our goods. Here’s something about brand activation in the age of social media and mobile. With offline media budgets shrinking, marketers are redistributing money.

Politicians are becoming cool or being cool is becoming part of their job description. Could it be populism in the social media era. However, we’re talking Obama cool, Trudeau cool and earlier this morning I’ve seen a picture taken by Singapore’s Prime Minister, Lee Hsien Loong, and it is quite amazing.

Two lifestyle brands connect: Burberry and Apple, Burberry broadcasting its London fashion show on Apple tv. Yes, I mean when I say two lifestyle brands.

The winter holiday is over. How much did people spend and where? In the US, ecommerce reached $69 billion with mobile beating expectations but desktop quite flat.

Planet Earth is blue, David Bowie. 


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