Miruna Codeanu

Twisting the news – 17th edition

In cappuccino on November 26, 2015 at 8:07 am

For an age that’s quite nostalgic about the past we are pretty obsessed with the future be it the near future or a farther perspective. So what’s in for the future when it comes to tech? Some C-level execs agreed on the future being shaped by the cloud. The cloud, they claim, is the tech that will most influence our lives, followed by mobile and the Internet of things.

However, some other reports trying to predict the future are suggesting something else: mobility and virtual reality are rising. Of course, mobility is part of the future, don’t believe any of us will go back to using the desktop or being wired, and obviously virtual reality will be the hype of 2016 with the launch of Oculus. The question is: will they stay? We haven’t yet figured a way to make wearables relevant for everyday experience, will we make one for VR?

Benetton-2015112511500648As we’re Speaking about 2016 trends, gender equality will probably still be one of them, as racial equality will likely¬†generate a massive debate in 2016. However, gender equality will probably continue being in the spotlight in advertising. Here’s what Benetton is doing while we’re still in 2015: they’ve created an orange dress and they will donate proceeds to UN Women.

Speaking of the future, Bezos is a visionary and his company just launched a reusable rocket. You might not like this guy for everything we know about Amazon as an employer, but he is visionary and passionate and this is a milestone for space travel.

Whoa. Whoa. Whoa. Remember when we were talking about how banks need to rebuild their trust and also adapt to social media? I was concluding banks are failing at doing these things, but here’s a marketer that wants to build the Uber of banking. Also, Atom’s founder believes that they are going to be the first telepathic brand as technology will soon allow them. Whoa. Alright, you might say I am a dreamer. I am, but whoa, because the future does hold unlimited possibilities.

Christmas marketing:

 

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