Miruna Codeanu

Twisting the news – 11th edition

In cappuccino on November 18, 2015 at 6:55 am

There’s been plenty of silence about the Volkswagen scandal lately. So, what happened? An analysis claims VW might have put brakes on the European Market, as October marks a break in the ascending trend.

I was actually wondering when this will happen: a car vending machine. It obviously comes from an online retailer that now allows their customers enjoy this experience. It looks kind of amazing:

Two or maybe three weeks ago a company was announcing their project to sell 3d printers in space. I said that if they’re doing it, it means there’s a market. Here’s the emerging space economy. There are 3 stages: first launch and early orbit, manufacturing in space and sky mining. Obviously, the next question pops in mind: how will marketing in the space economy look like?

Speaking of the future that is happening now, this is it:  people prefer access over ownership, they say. Yes, this is somehow what the sharing economy is telling us. My question remains: if we stop encouraging ownership, what will be sharing? Companies are starting to implement a business model based on access, but is it sustainable on the long run? Of course, they must enter the sharing economy due to their competition, but will they survive there?

Another proof consumers can no longer be ignored by companies: a 30 year old vegan chef danced on the sidewalk at the Procter & Gamble headquarters in Cincinnati. Until recent times people like this girl were ignored. Now, they have social media, and they will easily find each other, sign a petition and start a trend, become a voice that can no longer be ignored.  Yes, this is the death of marketing-to-many we’ve been hyping about.

This is how to fail at social media. Remember that increasing trend stating companies and their brands are people and they should accordingly? Well, this is how a brand failed at showing human emotions. They used the tragedy in Paris as an opportunity to sell their Paris- themed nail polished without redirecting any funds towards the victims.

Sorry guys, must say this, love a guy and his name is Mark Zuckerberg. Today internet.org entered South Africa. These new Internet.org launches will bring free services to Burkina Faso, Chad, Gabon, Madagascar, Niger, Nigeria, Republic of the Congo, Sierra Leone and Uganda, Zuckerberg said. As promised, promised they’ve activated Safety Check again following the bombing in Nigeria. No, don’t tell me it’s business. I know that, but it’s visionary and groundbreaking and that is what I love about this guy and the company he founded, that’s why I’ve been an advocate of Facebook’s future.

Now, let’s talk some Christmas advertising:

 

 

 

 

 

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