Miruna Codeanu

Google Reader will be replaced by…

In cappuccino, espresso on March 14, 2013 at 6:44 am

Google announced this morning that is closing Google Reader. Every person opening its news feed in Google Reader is welcomed by the following message: “Google Reader will not be available starting 1 July 2013” and then you are redirected to an instruction page on how to export your news feed.

On Google’s Official Blogs, Google motivates its decision placing it in the context of the Spring Cleaning it started in 2011: “While the product has a loyal following, over the years usage has declined. “.  Google is doing this in order to focus on other core products, probably such as Google Plus and on the much awaited piece of hardware: Google Glass.

Remember that a few days ago Facebook announced its new homepage layout. This is what they said about it:

It also announced some changes into the news feed. Facebook is a socializing tool but it stopped being only that some time ago. Along with the pages created, along with all the content shared on those pages of newspapers, magazines, brands you can create your own news feed. For the time being, Facebook is lacking an organization of that news feed, but if that is implemented it could just engage its users more, even those who recently declared themselves as bored of Facebook.

Also, this could be a dangerous movement for Google. Google probably needs to focus more on its key products but Google Plus is quite unpopular for the time being and feels very much like a haunted house. You wouldn’t really go to socialize with the ghosts, would you? You’d go to the big party: Facebook, most of people would. True, your news feed doesn’t require socializing, but that was all the fun and hype about the news becoming social. So, by closing Google Reader, Google may be throwing users in its competitors arms and thus there is a niche Facebook should exploit.

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