Miruna Codeanu

China is learning to market its products

In espresso on February 27, 2013 at 6:42 am

Not long ago I was telling you that Chinese companies need to learn branding and it seems they are almost there. (find the post here)

Beware, tech giants, Huawei started its way into creating an image and here’s some of Huawei’s campaing “Make it possible”:

Remember that for 2013 tech giant, Apple, targets the Chinese market with a possible cheaper Iphone. There’s a huge battle for the Chinese market, being one of the biggest emerging markets and not long ago it seemed like a battle between western companies with “made in China” products and made in the western world advertising, only that now companies based in China, with “made in China” products and with western marketing are emerging.

Will the Chinese prefer local brands?

  1. […] first steps were made by Huawei as discussed in a previous post but will China invest in a “buy Chinese” campaign. The Chinese state isn’t really […]

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