Miruna Codeanu

Apple shares will continue dropping

In espresso on February 4, 2013 at 6:22 am

Apple will continue losing market share and Apple shares will continue dropping.

Here’s a chart from Business Insider. This chart will basically tell us that Apple’s latest growth was driven by the ipad.










Only that there are some new kids on the block on the tablet market and Apple drops beyond 50%.

Market share 4Q 2011 1Q 2012 2Q 2012 3Q 2012 4Q 2012
Apple 51.6% 67.8% 68.2% 46.6% 43.6%
Samsung 7.3% 6.9% 9.6% 15.1% 15.1%
Amazon 15.9% 4.1% 5.0% 8.3% 11.5%
ASUS 2.0% NA 3.4% 7.8% 5.8%
Barnes & Noble 4.6% NA NA 0.7% 1.9%
Acer NA NA 1.5% NA NA
Other 18.5% 21.2% 12.3% 21.6% 22.0%
Total 100.0% 100.0% 100.0% 100.0% 100.0%

Source: IDC

And here’s Samsung’s new ad for the Superbowl.

And here’s laughing at Apple for the patent case:

I’ve said it before, I do think that what drove Apple sales is the feeling of coolness attached to owning an Apple product. Apple went and told the teacher his colleague, Samsung copied his homework (patent infringement trial) which makes Apple totally uncool and nerd-ish and not in the contemporary geek-ish cool way.






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